User Experience Copywriter

Macy's • New York, NY

197d

About The Position

The UX Copywriter develops strategic, meaningful, and persuasive copy that guides users through Macy's site and app experiences. They own the copywriting process from initial discovery through production and implementation, playing a critical role in shaping the customer experience with clear, concise, and engaging content. Drawing on customer insights and a strong sense of curiosity about shopper behavior, the UX Copywriter crafts nuanced copy that reflects Macy's brand strategy and demonstrates an understanding of customer wants and needs. Curious, innovative, and conceptually driven, they thrive in collaborative environments and engage in healthy debate to create exceptional work.

Requirements

• Bachelor's degree or equivalent work experience in a related field.
• 2-3 years of UX copywriting experience, online retail preferred.
• Ability to write clear, concise, and compelling interface copy (e.g., dialogs, tooltips, error messages).
• Strong strategic thinking to develop and implement content approaches that align with business objectives and user needs.
• Deep understanding of UX/UI principles and how content fits into the larger design system.
• Knowledge of accessibility standards and best practices.
• Familiarity with user testing, usability research, and analytics.
• Ability to apply SEO best practices.
• Exceptional collaboration skills to work cross-functionally.
• Excellent written and verbal communication abilities.
• Strong organizational skills to manage high volumes of work.
• Proficient in Figma and familiar with UI wireframing.

Nice To Haves

• Ability to work independently and collaboratively.
• Innovative and creative thinker who can explore multiple solutions.

Responsibilities

• Write clear, concise, and compelling copy that simplifies the customer experience, keeps users engaged, and minimizes errors and confusion.
• Apply strong writing skills and content design expertise to maintain a consistent voice and tone across all product content, aligning with the overall brand identity.
• Develop and implement forward-thinking content strategies that meet user needs while supporting business goals and brand objectives across digital touchpoints.
• Optimize copy for usability and accessibility, ensuring content is easy to understand, action-oriented, and inclusive for all users.
• Apply SEO best practices where applicable, and use data to continuously improve content performance and effectiveness.
• Collaborate closely with designers, researchers, product managers, and developers-adapting to stakeholder feedback and influencing decisions through strong communication.
• Plan, prioritize, and organize a high volume of work to meet deadlines and project milestones.
• Proofread and self-edit to deliver accurate, high-quality content, and openly share work and thought processes with team members for alignment and feedback.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.

Benefits

• Comprehensive health and wellness coverage.
• 401(k) match.
• Paid time off and eight paid holidays.
• Continuous learning and leadership development.
• Merchandise discounts.
• Performance-based incentives.
• Annual merit review.
• Employee Assistance Program with mental health counseling and legal/financial advice.
• Tuition reimbursement.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: General Merchandise Retailers
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees