User Acquisition Manager

BlueThrone•Capon Bridge, WV

21h•Remote

About The Position

User Acquisition Manager First things first, if you are looking for a fully remote role with flexible hours and are based somewhere in Europe or Asia, read on 🌍 About BlueThrone With 80M+ downloads, 20M+ monthly active users, and a lean, fast-moving team, we’ve reached $14M ARR in just three years, entirely organically. Our success comes from bold bets, six strategic acquisitions, and two exits - proof that when we see potential, we know how to unlock it. At the center of it all is our Growth Team - a cross-functional squad that drives both user growth and monetization across our portfolio. It’s where product thinkers, data experts, designers, and marketers work side by side to experiment, iterate, and scale what works. This team’s mission is simple - turn good apps into thriving businesses. Every campaign, every insight, and every experiment you run has a direct impact on millions of users and the future of our apps. We work across different types of products, with new ones constantly joining the mix - it’s fast-paced, ever-changing, and full of opportunities to learn and grow. If you love ownership, impact, and seeing data-driven ideas come to life, you’ll fit right in 🎯 You’ll thrive here if you: Prefer freedom over fixed schedules - remote, flexible, unlimited time off. Naturally curious and love driving real impact for users and the business. Can wear multiple hats - we love experts, but we also value jacks of all trades. Keep things cool, calm, and collected -save the drama for your llama. Enjoy challenges and roll up your sleeves when it matters. Believe in working smarter, not harder - focus on results, not hours. Follow your passion and have fun while doing work that actually matters. Your mission We’re looking for a Senior Mobile User Acquisition Manager to own our UA strategy across multiple apps. You’ll plan, launch, and optimize campaigns that drive high-quality users while keeping acquisition costs efficient. Partnering closely with product, design, and data, you’ll turn insights into growth - pushing ROAS higher and CPI lower with every iteration.

Requirements

Must have experience working on the developer side (in-house at an app or game company), NOT agency
2-3+ years of experience in mobile user acquisition, with proven success managing campaigns on platforms like Facebook, Google, TikTok, and Apple Store.
Strong analytical skills, with experience in SQL, MetaBase, and Excel to derive insights and drive campaign performance.
Deep knowledge of mobile marketing metrics: including Cost Per Install (CPI), Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and Lifetime Value (LTV).
Experience with mobile SDKs or attribution tools (e.g., Firebase, Adjust, Appsflyer) to track user behavior and optimize campaigns.
A track record of cross-functional collaboration, partnering with marketing, product, design, and data teams to align strategies and deliver results.
Ownership mindset - ability to work independently, lead projects, and manage multiple campaigns with precision.
Creative problem-solving skills with a passion for experimentation and continuous optimization.

Nice To Haves

Experience working with ad networks such as Mintegral, Unity, AppLovin, and Moloco.
Experience in growth channels like influencer marketing, email marketing, content marketing, or SEO.
Background in gaming, music, or dating apps.

Responsibilities

Run & Optimize Campaigns: Plan, execute, and scale user acquisition across Facebook, Google, TikTok, and Apple Search Ads.
Own the Data: Dive into SQL, MetaBase, and Excel to analyze performance, and continuously optimize targeting, creatives, and bidding strategies.
Collaborate Cross-Functionally: Partner with Growth, Product, and Design to align UA with product and monetization goals.
Experiment Constantly: Conduct A/B testing on creatives, landing pages, and audience segments to drive improved performance across user acquisition channels.
Manage Multiple Apps: Balance campaigns across different products, each with its own growth playbook.
Level Up ASO: Implement and track strategies to improve app visibility, rankings, and conversion rates in the app stores.
Report & Refine: Track CPI, ROAS, LTV, and user retention, while managing campaign budgets and pacing to maximize efficiency.

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