User Acquisition Manager
About The Position
We are ARB Interactive, the team behind Modo Casino, one of the top Social+ platforms in the US. Founded in 2022, we've grown to nearly 200 team members and were named one of LinkedIn's 2025 Top 50 Startups in the United States. We move fast, think big, and love bold ideas that push boundaries (and buttons). From new rewards to fresh game mechanics, every challenge is a chance to innovate and have fun doing it. Our culture is collaborative, curious, and full of laughter because great ideas grow best between coffee, code, and a few epic high-fives. Summary We are seeking a highly motivated and experienced User Acquisition Manager to drive the growth of our social casino games. You will be responsible for developing, implementing, and optimizing high-impact user acquisition campaigns across various channels. The ideal candidate will possess a strong understanding of digital marketing, a data-driven mindset, and a proven track record of successfully acquiring quality users at scale within budget. Your expertise in Google Search campaigns will be crucial in this role.
Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- A minimum of 3 years of hands-on experience managing and optimizing high-quality user acquisition campaigns, preferably within the mobile gaming or social casino industry.
- Demonstrable strong proficiency and proven success in managing and optimizing Google Search campaigns at scale.
- Deep understanding of digital marketing metrics, attribution models, and analytics platforms (e.g., Google Analytics, AppsFlyer, Adjust, or Singular).
- Strong analytical and problem-solving skills with the ability to interpret data, draw actionable insights, and make data-driven decisions.
- Excellent communication, presentation, and interpersonal skills.
- Ability to work independently, manage multiple projects simultaneously, and thrive in a fast-paced, dynamic startup environment.
Nice To Haves
- Experience with other user acquisition channels (e.g., paid social, programmatic, affiliate) is a plus.
- Familiarity with the social casino gaming market and player behavior is a strong advantage.
Responsibilities
- Develop and execute comprehensive user acquisition strategies to achieve ambitious growth targets for our social casino games.
- Manage and optimize multi-channel marketing campaigns, including but not limited to paid social (Facebook, Instagram, Snapchat, TikTok), search (Google Ads), Demand Side Platforms, Connected TV, and Radio/Podcasts.
- Expertly plan, implement, and analyze Google Search campaigns to maximize ROI and drive high-intent users.
- Continuously monitor campaign performance, analyze key metrics (CPI, CPA, LTV, ROI), and identify opportunities for optimization and scaling.
- Collaborate closely with the marketing, product, and analytics teams to align user acquisition efforts with overall business objectives and product roadmaps.
- Manage budgets effectively, ensuring efficient allocation of resources and maximizing return on investment.
- Stay up-to-date with the latest trends and best practices in user acquisition, digital marketing, and the social casino gaming industry.
- Identify and evaluate new user acquisition channels and technologies to diversify our marketing mix and drive incremental growth.
- Develop and execute A/B tests across ad creatives, landing pages, and targeting parameters to improve campaign performance.
- Generate regular performance reports and present findings and recommendations to stakeholders.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
