User Acquisition Manager (Mobile)
About The Position
Want to be part of something new and exciting? Looking for a mobile marketing role that combines campaign management, data analytics, and creative collaboration? Join our team and use your Media Buying skills to acquire and retain profitable players through various mobile ad platforms (including Facebook, Adwords, Apple and ad networks). Work closely with the creative, business intelligence and product marketing departments to explore new opportunities and develop highly effective campaigns. In this role you will manage, grow, and optimize global user acquisition for DoubleDownâs portfolio of apps. In this role, you will grow your knowledge in User Acquisition (UA) within the mobile app media space! You will create and manage partnerships with key platforms to develop and drive media strategies, onboard new channels and execute business critical user acquisition campaigns. You will manage a 6-figure monthly budget with opportunities to work with new games and new partners. You will be a part of a collaborative user acquisition and retention department that values and rewards both team and individual success!
Requirements
- Bachelorâs degree in Marketing or related technical degree or the equivalent work experience
- 3+ years of digital marketing experience
- Knowledgeable or experience in digital media buying and/or planning, including:
- Major mobile ad platforms (Facebook, Adwords, etc.)
- Experience or knowledge of CPI, CPA, ROAS, buying
- Knowledgeable in mobile user acquisition and retention analysis at scale, preferably with free to-play games
- Knowledge of 3rd party mobile attribution
- Experience managing A/B creative tests, incrementality tests, and spend scaling tests
- Experience conducting analysis on acquisition and retention to deliver against KPIâs
- Ability to learn and understand creative development
- Strong ability to move quickly and adapt within a direct response business model
- Demonstrated quantitative and analytical skills, data driven and detail oriented
- Solid presentation, communication and problem solving skills
- Proficient with Excel, pivot tables and Power Point
- Be willing to learn and contribute to the success of the team, partners and company
- Be curious. Be innovative. Be collaborative.
- Must be able to work in our hybrid environment based out of our Seattle, WA office
Nice To Haves
- Knowledge and/or experience in the following:
- ASO
- SEO
- In-app ad monetization
- Branding
- CTV media buying
Responsibilities
- Develop, implement, and manage user acquisition campaigns on iOS and Android
- Track, report and analyze mobile metrics, applying learnings to scale campaigns and develop new media strategies
- Establish collaborative relationships with media partners to launch and test campaigns, expand reach, and meet KPIs
- Develop A/B testing programs to maximize acquisition efforts and ROI
- Actively contribute to the evolution of team processes and workflow
- Continue adding skills to your toolkit, including keeping connected to developments in UA and marketing
Benefits
- We offer medical, dental, vision, maternity/paternity leave, a monthly connected work benefit, group life insurance and AD&D, disability protection (short- and long-term), a 401(k) employer match and both traditional and Roth plans.
- Every team member receives 15 days of vacation, 56 hours of sick time, 2 personal floating holidays, and 12 paid company holidays per year, prorated based on hire date.
- Our excellent Employee Assistance Program gives you access to 5 free counseling sessions per situation.
- And finally, to give you peace of mind, ID & Legal Shield provide around the clock identity theft protection and legal support.
- Do you have fur babies at home? We offer discounted access to pet insurance.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
