Used Car Salesperson - Pacific Honda

Sunroad Automotive•San Diego, CA

52d

About The Position

The Used Car Salesperson is responsible for selling pre-owned vehicles by engaging with potential customers, understanding their needs, and guiding them through the purchase process. This role involves demonstrating vehicles, negotiating terms, and ensuring a positive buying experience while meeting sales targets and contributing to the dealership's overall success.

Requirements

Minimum 1 year of customer service, sales, or retail experience.
Valid state sales license.
Valid driver’s license and safe driving record; required to have California driver's license within 10 days following date of hire.
Ability to lift up to 15 pounds.
Ability to perform all essential functions of the job description.

Nice To Haves

Previous experience in automotive sales or a customer-facing role
Strong communication and interpersonal skills with the ability to engage and persuade customers.
Excellent understanding of automotive products, used car sales processes, and financing options.
Proficient in using CRM systems, dealership software, and Microsoft Office Suite (Excel, Word, Outlook).
Ability to manage multiple tasks and handle a fast-paced sales environment.
Proven track record of meeting or exceeding sales targets and goals.

Responsibilities

Greet and assist customers who visit the dealership or inquire about used vehicles via phone, email, or online platforms.
Conduct thorough needs assessments to understand customer preferences, budget, and vehicle requirements.
Provide detailed information about available used cars, including features, benefits, and pricing.
Present and demonstrate used vehicles to potential buyers, highlighting key features, benefits, and value.
Offer test drives to all prospects. Follow dealership procedures to obtain proper identification from customers prior to test drive.
Manage the entire sales process from initial contact to closing the sale, including preparing and presenting offers, trade-in evaluations, and financing options.
Negotiate purchase terms and pricing with customers to finalize transactions while adhering to dealership policies.
Maintain comprehensive knowledge of the dealership’s used car inventory, including vehicle specifications, history, and market value.
Stay informed about industry trends, market conditions, and competitor offerings to effectively position and sell used vehicles.
Provide accurate and honest information about vehicle condition, history, and pricing to build trust with customers.
Deliver exceptional customer service throughout the sales process, ensuring a positive and memorable buying experience.
Address and resolve customer inquiries, concerns, and complaints in a professional and timely manner.
Follow up with customers post-sale to ensure satisfaction and foster long-term relationships.
Process sales paperwork, including contracts, vehicle registrations, and financing applications.
Maintain accurate records of customer interactions, sales transactions, and vehicle details in the dealership’s CRM system.
Coordinate with the finance department to ensure smooth processing of transactions and financing approvals.
Achieve or exceed individual sales targets and contribute to the dealership’s overall sales goals.
Track and report on sales performance, including lead management, conversion rates, and customer feedback.
Participate in sales meetings, training sessions, and dealership events to enhance skills and performance.
Work with the inventory team to ensure that used cars are well-presented, clean, and ready for sale.
Assist in managing vehicle inventory levels and updating vehicle listings as needed.
Collaborate with the service department to address any reconditioning or maintenance needs.
Assist in promoting dealership inventory through various marketing channels, including social media, online platforms, and dealership events.
Help prepare and distribute promotional materials and advertisements to attract potential buyers.
Maintain satisfactory attendance.
Performs other related duties as assigned.