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The position involves driving sales in the Vision Center by ensuring effective merchandise presentation, including accurate and competitive pricing, proper signing, and maintaining in-stock and inventory levels. Responsibilities include budgeting and forecasting sales, assessing economic trends, and community needs. The role also requires modeling and enforcing customer service approaches, overseeing community outreach programs, and ensuring compliance with company and legal policies. Additionally, the position involves supervising and developing associates, providing quality eyewear services, and upholding the company's Open Door Policy.