(USA) Senior Manager, Marketing Planning And Strategy- Experiential

Walmart • Hoboken, NJ

270d • $108,000 - $216,000 • Onsite

About The Position

The Brand Experience and Partnerships team is charged with creating innovative, participatory experiences (IRL, virtual/digital, partnerships) that positively shift perception of the Walmart brand. Our mission is to add dimension to our brand promise in modern ways that engage the next generation of customers and launch the brand into the cultural zeitgeist. As the Senior Manager of Experiential Marketing (IRL Experiences), you will lead experiential marketing strategy, planning and execution for strategic Walmart initiatives, with a focus on brand and priority product category experiences - such as Walmart Marketplace & Collectibles. You will be responsible for driving multiple experiential programs soup to nuts - leveraging top agencies to craft / execute experiential concepts and 360 campaigns in collaboration with stakeholders in Creative & Category Marketing / Merchant teams. The work you will do is highly-cross functional and collaboration is paramount to deliver holistic & scaled programs - particularly with teams such as Media, Influencer, Creative, Site, Social, Paid Media, etc. The perfect candidate is both a creative and strategic thinker; a career experiential marketer who has a proven track record in building high quality, scaled consumer experiences; and has deep experience working within layered organizations to manage stakeholders & leaders, and sell programs in. In this role, you will report to the Group Director, Brand Experiences and Partnerships and support the Senior Manager, Experiential Lead. This is a fast-paced, high-visibility job within the Walmart Marketing organization. This candidate will oversee exciting experiences that drive meaningful brand/business impact & cultural cache.

Requirements

• Bachelor's degree in Business, Marketing, Communications, or related field + 3 years' experience in marketing or related field; OR 7 years' experience in marketing or related field
• A minimum of 2 years supervisory experience or experience leading cross-functional projects
• Top notch communication & deck writing skills - presenting / articulating complex or new ideas to executives is a piece of cake for you

Nice To Haves

• Previous experience with or passion for Collectibles & events like Comic Con - a plus
• Masters: Business Administration

Responsibilities

• Serve as the strategic, day to day lead on specific experiential programs (with priority on Collectibles experiences) & liaison with relevant teams - including Marketplace Marketing & Merchant team
• Support the Experiential Lead who guides overall Walmart Experiential strategy & approach
• Provide thought leadership on Experiential programs, ensuring Collectibles initiatives are prioritized within Walmart's Experiential strategy and approach
• Utilize data and insights to create meaningful strategies and impactful comprehensive marketing plans, collaborating across marketing channels and strategic business units
• Work hyper-cross functionally and cultivate relationships across the business, aligning key stakeholders to priorities and clearly communicating business objectives and performance
• Monitor program performance and optimize tactics to meet marketing and business goals
• Help manage and develop a team of marketers, leading a healthy and positive team culture of innovation and implementing plans to coach, motivate and develop individuals on the team
• Constantly innovate - finding new ways to improve and accelerate Experiential white space growth & opportunities for Walmart and marketplace

Benefits

• Health benefits include medical, vision and dental coverage
• Financial benefits include 401(k), stock purchase and company-paid life insurance
• Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more
• Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart
• The annual salary range for this position is $108,000.00-$216,000.00
• Additional compensation includes annual or quarterly performance bonuses

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: General Merchandise Retailers
• Education Level: Bachelor's degree