(USA) Senior Manager, Business Analysis and Insights

Sam's Club • Bentonville, AR

95d • $80,000 - $155,000

About The Position

Build the new Marketing Intelligence function at Sam's Club. As one of two Senior Managers, you'll lead the brand strategy & marketing intelligence pillar from Bentonville, AR—turning a high volume of marketing activity into a single, trusted story of how our work drives outcomes. You'll connect brand and performance marketing to member growth, revenue, and brand health, creating a measurement system that ladders up to business objectives. Partnering with strong data teams and media partners, you'll leverage AI to accelerate insights, optimize paid media, and guide investment decisions that move the business.

Requirements

• Bachelor's degree in Business, Analytics, Statistics, or related field and 4 years' experience in data analytics, project management, business, or related area OR 6 years' experience in data analytics, project management, business, or related area.
• 2 years' experience using intermediate functionality of Microsoft Office.

Nice To Haves

• Statistical Programming Language
• Supervising Associates
• Working on cross-functional teams or projects
• Masters: Business Administration
• Project Management - Project Management Professional - Certification
• Six Sigma Black Belt - Certification
• Six Sigma Green Belt - Certification

Responsibilities

• Map & Align Inventory channels, campaigns, metrics, and data sources across brand and performance marketing.
• Define an outcomes tree that ties activities to business KPIs (member growth, revenue, LTV, traffic, conversion, brand health).
• Surface quick wins to improve accuracy, speed, and trust in existing reporting.
• Establish the 'One Story' Stand up a single source of truth for marketing performance with a unified taxonomy, KPI definitions, and governance.
• Launch a weekly executive-ready narrative that explains what moved the business and why—brand and performance together.
• In partnership with our data teams, implement a Media Mix Modeling (MMM) roadmap and integrate with experimentation (geo tests/holdouts) to validate incrementality.
• Operationalize campaign performance optimization for paid media (search, social, video, display, retail media, affiliates), providing channel-level reallocation recommendations that improve ROAS/LTV.
• Lead a Marketing QBR that synthesizes brand + performance results, clarifies trade-offs, and recommends what to scale, pivot, or stop —with quantified business impact.
• Use AI to speed insight generation (e.g., automated QA, anomaly detection, forecasting updates, creative/offer insights, narrative drafting).
• Reduce time-to-insight and increase signal quality through automation and methodology upgrades.
• Build a brand performance framework that links awareness/consideration/preference to near-term outcomes and long-term value.
• Enable scenario planning that connects MMM outputs, budget choices, and expected business results.
• Coach analysts and cross-functional squads; set standards for analytical rigor, storytelling, and stakeholder engagement.
• Orchestrate ways of working across the two Senior Manager roles, agencies, Media, Brand, Finance, and Data Science.
• Embed privacy, compliance, and ethical data use in every workflow.

Benefits

• Health benefits include medical, vision and dental coverage.
• Financial benefits include 401(k), stock purchase and company-paid life insurance.
• Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting.
• Short-term and long-term disability.
• Company discounts.
• Military Leave Pay.
• Adoption and surrogacy expense reimbursement.
• Live Better U education benefit program for full-time and part-time associates.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Merchant Wholesalers, Durable Goods
• Education Level: Bachelor's degree