(USA) Senior Director, Communications eCommerce

WalmartBentonville, AR
131d$130,000 - $260,000

About The Position

As a key leader in Walmart U.S. Corporate Communications, you will craft and execute innovative strategies that build positive brand perception for Walmart's eCommerce, Marketplace, and omni-channel innovations—including Online Pickup and Delivery, Site, and AI. You'll lead integrated communications strategies, always-on storytelling, and cross-functional efforts that amplify Walmart's voice and highlight our mission, values, and innovative spirit across audiences and platforms. The eCommerce Communications team is focused on creating and promoting Walmart's omnichannel narrative. As a member of the team, you'll collaborate with internal and external stakeholders to drive excitement and awareness of new digital products and services, ensuring Walmart remains at the forefront of consumers' minds. This team is ideal for visionary communicators with a passion for storytelling, an eye for detail, and a proven ability to deliver strategic, large-scale communications with precision and impact.

Requirements

  • Bachelor's degree in Communications, Public Relations, Political Science, or related field and 6 years' experience in journalism, communications, or relevant area OR 8 years' experience in journalism, communications, or relevant area.
  • 2 years' supervisory experience.
  • Executing bold, creative communications experience that enhances public perception of Walmart's eCommerce and omni-channel innovations.
  • Experience managing the launch of new products or services, including national and local campaigns.
  • Ability to shape the way customers experience our brand through timely, relevant, and resonant communications.
  • Direct experience with large-scale eCommerce communications.
  • An understanding of how to communicate and partner within a complex, matrixed organization to maximize impact.
  • Confidence using data and insights as key components of strategy, targeting, and measurement.
  • Ability to take initiative, manage competing priorities, weigh and mitigate risks, and pivot as required.
  • Curiosity around new ideas, testing innovative approaches, and pushing for constant improvement.
  • Executive presence, thought leadership, and a knack for delivering compelling narratives in a fast-paced environment.

Nice To Haves

  • Media Relations experience.

Responsibilities

  • Lead integrated communications for Walmart U.S. eCommerce, Marketplace, Walmart Business, and omni-channel innovations.
  • Oversee promotion of Walmart's rapidly growing marketplace, highlighting opportunity and growth for third-party sellers.
  • Develop and execute communications strategies that promote Walmart's brand voice and build excitement for new and existing eCommerce services.
  • Partner across Communications, Merchandising, Operations, Tech, and other teams to integrate and amplify messaging.
  • Work with senior business leaders and diverse stakeholder groups to drive collaboration and seamless execution of communication strategies.
  • Align execution across paid, earned, owned, and shared channels while balancing competing priorities.
  • Develop messages that enable consistent communications and integration into enterprise and Walmart U.S. communications.
  • Serve as a corporate spokesperson, delivering impactful statements to the media.
  • Create proactive, creative storytelling that keeps Walmart's brand visible across owned platforms and earned channels.
  • Leverage data and audience insights to evaluate campaign impact and recommend ongoing improvements.
  • Be a GenAI super user, leveraging digital tools for content development, project management, and performance tracking.

Benefits

  • Competitive pay and performance-based bonus awards.
  • Health benefits including medical, vision, and dental coverage.
  • Financial benefits including 401(k), stock purchase, and company-paid life insurance.
  • Paid time off benefits including PTO, parental leave, family care leave, bereavement, jury duty, and voting.
  • Short-term and long-term disability.
  • Company discounts.
  • Military Leave Pay.
  • Adoption and surrogacy expense reimbursement.
  • Live Better U education benefit program for associates.
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