(USA) Director, Personalization Strategy & Activation

Sam's Club • Bentonville, AR

91d • $110,000 - $220,000

About The Position

Working at Sam's Club means a career without boundaries. There's always room to grow, to take on another challenge, to roll up your sleeves and contribute, and to find professional rewards for your hard work. We are seeking a strategic leader and technically fluent Director to drive our enterprise personalization strategy from concept to scaled execution. This role will champion a vision and lead a cross-functional team across marketing, product, data science, and engineering to deliver advanced, data-driven personalization capabilities. You will be responsible for setting the strategic direction, leading the end-to-end activation of all personalization initiatives, and building the operational foundations needed to scale personalization across all online and in-club member experiences.

Requirements

• Bachelor's degree in Marketing, Business, or related field and 6 years' experience in marketing or related field OR 8 years' experience in marketing or related field.
• 3 years' supervisory experience.

Nice To Haves

• Digital marketing experience (for example, affiliate marketing, display advertising).
• Experience leading a cross-functional team.

Responsibilities

• Establish and own the overarching personalization strategy for all member experiences, ensuring alignment with top-level business objectives.
• Develop a multi-year personalization roadmap that connects strategic goals to concrete execution milestones and business outcomes.
• Lead the prioritization of initiatives based on business impact, technical feasibility, and member value.
• Champion and lead a test-and-learn culture, overseeing the design and execution of innovation pilots to evaluate emerging personalization capabilities.
• Translate successful pilots into scalable, always-on programs by creating clear documentation and playbooks for the broader organization.
• Partner closely with data science and analytics teams to establish robust success metrics, control groups, and learning agendas.
• Act as the primary translator and strategic bridge between marketing and technical teams (engineering, data science, and product).
• Lead the requirements definition, use case design, and cross-functional alignment processes to ensure seamless implementation and adoption of personalization technologies.
• Build and embed scalable processes, frameworks, and governance standards that enable our marketing teams to deploy personalization efficiently and at scale.
• Oversee the creation of best-in-class workflows, including intake processes and QA protocols, to ensure high-quality, low-friction launches.
• Define and measure the business impact of personalization programs, translating results into strategic insights that inform future roadmap prioritization.
• Partner with analytics to quantify incremental revenue, engagement, and retention lift from all personalization activations.
• Establish enterprise-level reporting routines and dashboards that provide a clear view of performance to key stakeholders and leadership.

Benefits

• 401(k) match
• Stock purchase plan
• Paid maternity and parental leave
• PTO
• Multiple health plans
• Health benefits including medical, vision and dental coverage
• Financial benefits including 401(k), stock purchase and company-paid life insurance
• Paid time off benefits including PTO, parental leave, family care leave, bereavement, jury duty, and voting
• Short-term and long-term disability
• Company discounts
• Military Leave Pay
• Adoption and surrogacy expense reimbursement
• Live Better U education benefit program for full-time and part-time associates

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Merchant Wholesalers, Durable Goods
• Education Level: Bachelor's degree