US Vyndamax Regional Marketing Director - West

Pfizer

1d • Remote

About The Position

Why Patients Need You The Rare Cardiology Regional Marketing Director works with Regional Key Account Management teams, across a broad, multi-disciplinary group of stakeholders to provide customer insights and patient/account driven solutions that create opportunities for ATTR- CM within Health Systems (i.e., National Accounts, COE’s, Medical Groups), and third-party affiliates. What You Will Achieve The majority of the Regional Marketing Director’s time will be working directly with internal stakeholders to accelerate and optimize customer engagement and patient impact. The role will have both regional responsibilities as well as national scope. How You Will Achieve It Work with the RD Cross Functional Team and customers to develop plans that enable ATTR- CM suspicion, diagnosis, disease management, and adherence capabilities. Work with the account teams to support customers in identifying: Opportunities (aligned to Rare Cardiology KPI’s, shared goals, and customers’ capabilities) to optimize the patient journey and patient experience across the Multi-disciplinary Team. Enable solutions through insight sharing and co-creating appropriate scalable, “one size fits all” templated resources focused on communication/change management. Core insight generation for the Nation through execution of a robust insight discovery and delivery plan that informs strategy and optimizes execution, leading to improved customer engagement and patient impact. Work cross functionally with Pfizer stakeholders (to include, but not limited to, legal, compliance, HIT, marketing, medical, agencies, and digital) to evolve and develop scalable, modifiable templated resources that support customers and patients to improve communication and education. Establish and maintain organizational processes and guidelines (in partnership with legal/compliance and Opinion Leader Liaison) to ensure a consistent and compliant approach to IDN Opinion Leader and key stakeholder engagement Sharing of best practices across the Enterprise on the use of ATTR-CM and above brand resources that enable customer initiatives Support the development and execution of POA’s in partnership with the MG/IDN marketer, and KAM Leadership in line with ATTR-CM Strategies, Goals and KPIs Demonstrate Subject Matter Expertise Critical Account Management (project management + change management) Account organizational governance/decision making/capabilities/stakeholder management Market environment for organized customers Responsibilities include management of 3rd party agency for content creation, navigation of content through RC/GCMA process, and budget management Lead Special Projects Support ATTR-CM & Vyndamax specific Training- KAD Academy Support MG/IDN marketer in Ops/Tactical Planning Support the creation of Patient and Provider Education at a system level

Requirements

• Bachelor’s Degree
• 8+ years’ experience in health system/MG/IDN Sales, Account Management or other customer facing role
• Prior project management experience (2+ years)
• Extensive experience in health system/MG/IDN Sales, Account Management or other customer facing role
• Proven ability to develop insights, strategy, and tactical plans
• Strong strategic analytical capability with sound business acumen and customer orientation
• Strong strategic thinking and analytical skills to synthesize customer and market insights into prioritized marketing opportunities
• Result oriented with effective planning, prioritization, and project management skills
• Core marketing capabilities to design marketing strategies and tactics to maximize local opportunities
• Knowledge of the healthcare market and its customers
• Effectively works with cross functional stakeholders and is capable of being an effective member of the regional team and ROC (Rare Organized Customer Connection)
• Strong persuasive interpersonal, communication and leadership skills
• Experience presenting to Pfizer’s customers within the Healthcare setting.
• Sound business acumen

Nice To Haves

• Prior local and/or in-line marketing experience with strong history of achievement and performance preferred (2+ years)
• Six Sigma Preferred
• Cross functional experience is preferred
• Deep understanding of all US healthcare system and IDN /Key Accounts
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Responsibilities

• Work with the RD Cross Functional Team and customers to develop plans that enable ATTR- CM suspicion, diagnosis, disease management, and adherence capabilities.
• Work with the account teams to support customers in identifying: Opportunities (aligned to Rare Cardiology KPI’s, shared goals, and customers’ capabilities) to optimize the patient journey and patient experience across the Multi-disciplinary Team.
• Enable solutions through insight sharing and co-creating appropriate scalable, “one size fits all” templated resources focused on communication/change management.
• Core insight generation for the Nation through execution of a robust insight discovery and delivery plan that informs strategy and optimizes execution, leading to improved customer engagement and patient impact.
• Work cross functionally with Pfizer stakeholders (to include, but not limited to, legal, compliance, HIT, marketing, medical, agencies, and digital) to evolve and develop scalable, modifiable templated resources that support customers and patients to improve communication and education.
• Establish and maintain organizational processes and guidelines (in partnership with legal/compliance and Opinion Leader Liaison) to ensure a consistent and compliant approach to IDN Opinion Leader and key stakeholder engagement
• Sharing of best practices across the Enterprise on the use of ATTR-CM and above brand resources that enable customer initiatives
• Support the development and execution of POA’s in partnership with the MG/IDN marketer, and KAM Leadership in line with ATTR-CM Strategies, Goals and KPIs
• Demonstrate Subject Matter Expertise Critical Account Management (project management + change management)
• Account organizational governance/decision making/capabilities/stakeholder management
• Market environment for organized customers
• Responsibilities include management of 3rd party agency for content creation, navigation of content through RC/GCMA process, and budget management
• Lead Special Projects
• Support ATTR-CM & Vyndamax specific Training- KAD Academy
• Support MG/IDN marketer in Ops/Tactical Planning
• Support the creation of Patient and Provider Education at a system level

Benefits

• participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program
• 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution
• paid vacation, holiday and personal days
• paid caregiver/parental and medical leave
• health benefits to include medical, prescription drug, dental and vision coverage

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees