US Value Expansion Senior Product Marketing Manager (Lake Forest, IL)

Abbott Laboratories • Lake Forest, IL

240d • $111,300 - $222,700 • Onsite

About The Position

Abbott is a global healthcare leader, creating breakthrough science to improve people's health. We're always looking towards the future, anticipating changes in medical science and technology. Our diagnostic solutions are used in hospitals, laboratories, and clinics around the globe. The crucial information derived from our tests, instruments and informatics systems are often the first step in patient care decision making for hundreds of health conditions from heart attacks to blood disorders to infectious diseases and cancers. The US Value Expansion Senior Product Marketing Manager is responsible for setting the US strategic direction and tactical implementation of activities that will lead to a customer-centric and goal achievement culture, focusing on optimizing customer satisfaction and economic profit for their particular product line. The US Value Expansion Marketer is responsible for creating US demand for the assigned products in a manner that optimizes customer satisfaction and economic profit, while also achieving revenue goals. Development and execution of the marketing plan includes definition of and segmentation of the market, targeting and positioning, and all aspects of the marketing mix (product, place/distribution, price, and integrated marketing/promotion).

Requirements

• 5 years minimum healthcare experience.
• 5 years minimum Marketing and/or Sales experience.
• Product launch experience.
• Project management experience.
• Excellent written and verbal communication skills.
• Demonstrated leadership capability and an understanding of the sales process for diagnostics.
• Knowledge of regulations and standards affecting Division products is preferred.

Nice To Haves

• Positive attitude.
• Desire and ability to lead the organization to ensure goals achievement.
• Deep understanding of the complexities of diagnostics market and customer needs.
• Ability to develop, rationalize, and present strategy.
• Strong analytical and computer skills, with working knowledge of financial models.
• Strong work ethic, self-motivation, and resourcefulness.

Responsibilities

• Create a clear line of communication between the sales team and all other areas that affect the product.
• Thoroughly understand competitive offerings and provide the sales team with appropriate positioning and tools stressing relevant differentiation.
• Create/optimize core tools and launch to sales team with proper training, focus and monitoring.
• Interface with consultants, marketing research firms, ad agencies, other vendors, and customers to effectively manage and grow business profitably.
• Manage positive media exposure in partnership with the Public Affairs department, related to managed products.
• Manage financial planning and reporting processes for product line such as Plan, Update, LBE, LRP.
• Lead cross-functional teams to appropriately manage product line of focus and regularly provide strategy updates to senior leadership.
• Leverage technical and customer knowledge to recommend product enhancement requirements.

Benefits

• Free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• Excellent retirement savings plan with high employer contribution.
• Tuition reimbursement.
• Freedom 2 Save student debt program.
• FreeU education benefit - an affordable and convenient path to getting a bachelor's degree.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Miscellaneous Manufacturing
• Education Level: Bachelor's degree