US Talzenna HCP Lead & Launch Lead

Pfizer • Lake Forest, IL

113d • $169,700 - $282,900

About The Position

The US Prostate Cancer Business is one of the largest and fastest growing businesses within Pfizer. It is anchored by a multibillion-dollar asset in XTANDI, as well as the more recently launched products in ORGOVYX and Talzenna (talazoparib) in metastatic castration resistant prostate cancer (mCRPC). TALZENNA in prostate is one of Pfizer Oncology’s 10 priority brands. It has the potential to deliver over $1B in peak revenues globally and contribute meaningfully to our growing Prostate portfolio. Having launched the first indication in metastatic castration-resistant prostate cancer (mCRPC) (TALAPRO-2) in June 2023, we are growing Talzenna’s market presence in HRR-mutated mCRPC, as well as preparing for a potential future indication in HRR-mutated metastatic castration-sensitive prostate cancer (mCSPC) (TALAPRO-3). The US TALZENNA HCP Lead and Launch Lead will join a highly talented marketing team to drive launch success for Talzenna, and is accountable for: Overall TALZENNA prostate HCP marketing strategies and plan, including prioritization of resources to maximize the commercial potential of the brand.

Requirements

• BA or BS required.
• 8+ years pharma experience.
• Exceptional product management as well as project and cross-functional team management skills.
• Comfort with ambiguity, and complex 'white space' environments.
• Pharma Industry and Vaccines Business Knowledge: Understands trends in health care and pharmaceuticals; customer and stakeholder landscape, competitive dynamics, regulatory and access environment, delivery systems, channels and sources of business in the US and/or developed markets.
• Research & Analytics: Demonstrates understanding of analytic tool/methods, ability to generate strong customer insights and market intelligence.
• Collaboration: Works effectively within teams and across organizations and enterprise; shares responsibilities and credit; take appropriate risks; celebrates/rewards accomplishments.
• Influencing & Communications: Clearly articulates business direction and priorities, expectations, and action plans; effectively communicates, actively listens with the other’s frame of reference in mind.
• Prioritization: Ability to prioritize asset/assets priorities, value drivers, and resource allocation required to optimize growth.
• Demonstrated matrixed leadership.
• Agility: builds broad accountability, trusts and empowers and adapts own style to fit needs of the situation and individual.
• Encourages experimentation: activity uses test, learn, adapt and iterate to improve outcomes.
• Openness and inclusiveness: Engage easily across all levels, actions demonstrate that he/she seeks out and values diverse perspectives.

Nice To Haves

• Prior experience with a US and/or global product preferred.

Responsibilities

• HCP Marketing Lead end-to-end HCP strategy development, including insights gathering and consolidation, strategies formation and cross-functional alignment.
• Lead campaign and core messaging development, as well as evolution, depending on changing market / competitor dynamics.
• Provide day-to-day oversight of the HCP marketing activities across 3 other TALZENNA HCP marketers, mentor and help develop teammates across the HCP marketing team.
• Lead HCP tactical marketing plan development, including integration with omnichannel strategy and execution.
• Lead field-force related activities in partnership with sales leadership, district sales managers and SEMs, including targeting, segmentation, dashboards, insights tools, contests and IC design.
• Lead field-force training strategy and materials development, in partnership with Training lead, Testing lead and other HCP marketers as appropriate.
• Responsible for KOL / EOL engagement strategy, in partnership with Global, OLL and TALZENNA P2P HCP marketer.
• Work with TALZENNA Testing Lead to pull-through relevant HCP tactics and training for the field force.
• Work with TALZENNA Key Accounts Marketer and P2P lead on GPO promotional strategy and tactics.
• Understand the clinical development strategy for the brand, work with Clinical and Medical to compliantly disseminate publication of scientific data.
• Own HCP agency relationship and HCP budget management, foster collaboration amongst agency teams across HCP, med-ed and key account marketing, make recommendations to team on budget trade-off decisions.
• Evaluate and prioritize new promotional delivery methods on an ongoing basis, obtaining appropriate reviews and approvals to move forward, work with appropriate HCP marketers to pull through.
• Serve as TALZENNA OP and Tactical Plan Captain.
• Serve as TALZENNA US RC Captain and Marketing Manager reviewer of HCP tactics; ensure quality of pieces and adherence to RC norms.
• Ensure ongoing content maintenance requests are reviewed and addressed in a timely manner (e.g. label updates, piece expirations).
• Track and monitor TALZENNA KPI, work with Team Lead to prepare for TALZENNA insight activation meetings.
• Lead all US TP-3 launch preparations, including development of US launch plan and US cross-functional planning team; Partner closely with the Global team to prepare for the future launch and serve as the US POC in Glocal working teams.
• Contribute meaningfully to TP-3 forecast based on customer insights, market research including demand study and applying learnings from Talapro-2 rollout.
• Understand the clinical development strategy for Talapro3, working with Clinical and Medical.

Benefits

• 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution.
• Paid vacation, holiday and personal days.
• Paid caregiver/parental and medical leave.
• Health benefits to include medical, prescription drug, dental and vision coverage.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees