US Talzenna HCP Lead & Launch Lead (Secondment - 12 Months)

Pfizer•Lake Forest, IL

16h•Hybrid

About The Position

WHY PATIENTS NEED YOU The US Prostate Cancer Business is one of the largest and fastest growing businesses within Pfizer. It is anchored by a multibillion-dollar asset in XTANDI, as well as the more recently launched products in ORGOVYX and Talzenna (talazoparib) in metastatic castration resistant prostate cancer (mCRPC). TALZENNA in prostate is one of Pfizer Oncology’s 10 priority brands. It has the potential to deliver over $1B in peak revenues globally and contribute meaningfully to our growing Prostate portfolio. Having launched the first indication in metastatic castration-resistant prostate cancer (mCRPC) (TALAPRO-2) in June 2023, we are growing Talzenna’s market presence in HRR-mutated mCRPC, as well as preparing for a potential future indication in HRR-mutated metastatic castration-sensitive prostate cancer (mCSPC) (TALAPRO-3). WHAT YOU WILL ACHIEVE The US TALZENNA HCP Lead and Launch Lead Secondee will join a highly talented marketing team to drive launch success for Talzenna. Over the 12-month secondment, this individual is accountable for: Overall TALZENNA prostate HCP marketing strategies and plan, including prioritization of resources to maximize the commercial potential of the brand. Day-to-day oversight of the TALZENNA HCP marketing activities, guide the execution of several other TALZENNA HCP marketers and ensure alignment with strategy. Monitor competitive activities and KPIs (e.g. market share, SOV) to inform competitive action planning and evolution of strategy and HCP messaging. Lead US preparations for TALAPRO3 launch working closely with the Tala cross-functional team and the global Talzenna team. The role requires senior level marketing expertise and prior US experience. The role also requires strong strategic and analytical thinking as well as creativity and decision-making skills, along with a proven track record of success and leadership in working in a team-based environment, with multiple marketing and cross-functional partners including medical, value and access, advocacy and professional relations, policy and public affairs, sales, account management and business analytics. This position will report to the Sr Director, US Talzenna Marketing Team Lead within US Oncology. HOW YOU WILL ACHIEVE IT This role will be a 12-month secondment responsible for HCP strategy and TALAPRO-3 launch success. HCP Marketing Lead end-to-end HCP strategy development, including insights gathering and consolidation, strategies formation and cross-functional alignment. Lead TALAPRO-3 campaign and core messaging development, as well as TALAPRO-2 evolution, depending on changing market / competitor dynamics. Provide day-to-day oversight of the HCP marketing activities across 3 other TALZENNA HCP marketers and 1 MRP, mentoring and helping to develop teammates across the HCP marketing team. Support development of Strategic and Tactical Plan, including integration with omnichannel strategy and execution. Lead field-force related activities in partnership with sales leadership, area sales managers and SEM, including targeting and segmentation for TALAPRO-3 launch, dashboards, and insights tools. Work with TALZENNA Testing Lead to pull-through relevant HCP tactics and training for the field force. Work with TALZENNA Key Accounts Marketer and P2P lead on GPO promotional strategy and tactics. Understand the clinical development strategy for the brand, work with Clinical and Medical to compliantly disseminate publication of scientific data. Own HCP agency relationship and HCP budget management, foster collaboration amongst agency teams across HCP, med-ed and key account marketing, make recommendations to team on budget trade-off decisions. Evaluate and prioritize new promotional delivery methods on an ongoing basis, obtaining appropriate reviews and approvals to move forward, work with appropriate HCP marketers to pull through. Across Brand Activities Serve as TALZENNA OP Plan Captain, partnering with the TALZENNA Team Lead and Prostrate Franchise Lead, to make revenue and expense recommendations. Responsible for Marketing Manager review of HCP tactics; ensure quality of pieces and adherence to RC norms. Ensure ongoing content maintenance requests are reviewed and addressed in a timely manner (e.g. label updates, piece expirations). Serve as Supply Lead, sharing performance and forecasting implications. Lead HCP-level analytics and insights, including tracking and monitoring TALZENNA KPIs and market research. TALAPRO3 Launch Preparations Lead all US TP-3 launch preparations, includingUS cross-functional planning team and DLPP operations. Partner closely with the Global team to prepare for the future launch and serve as the US POC in Glocal working teams, including development of L-6 Leadership Launch Review. Contribute meaningfully to TP-3 forecast based on customer insights, market research including demand study and applying learnings from Talapro-2 rollout. Ensure day 0 launch readiness across HCP activities and prepare scenario plans. Understand the clinical development strategy for Talapro3, working with Clinical and Medical. Represent US Commercial in Labeling calls and serve as liaison with Regulatory.

Requirements

BA or BS required
8+ years of pharma experience.
Substantial commercial and execution experience, as well as project and cross-functional team management skills.
Comfort with ambiguity, and complex “white space” environments.
Be an active contributor to create and operate in an environment that continuously embraces and encourages the implementation of innovative ideas and fosters a culture of collaboration and teamwork
Pharma Industry and Oncology Business Knowledge: Understands trends in health care and pharmaceuticals; customer and stakeholder landscape, competitive dynamics, regulatory and access environment, delivery systems, channels and sources of business in the US and/or developed markets. Understands the drug development process. Uses knowledge of industry and market trends to develop strategies and to quantify business ideas.
Research & Analytics: Demonstrates understanding of analytic tool/methods, ability to generate strong customer insights and market intelligence. Effectively links insights to implications to inform strategy, planning and execution.
Collaboration: Works effectively within teams and across organizations and enterprise; shares responsibilities and credit; take appropriate risks; celebrates/rewards accomplishments; demonstrates and instills in others a sense of urgency and ownership.
Influencing & Communications: Clearly articulates business direction and priorities, expectations, and action plans; effectively communicates, actively listens with the other’s frame of reference in mind; shares information with team members and stakeholders; Strong presentation skills sufficient to Global BU Leadership and ELT level, and to external audiences.
Prioritization: Ability to prioritize asset/assets priorities, value drivers, and resource allocation required to optimize growth.
Demonstrated matrixed leadership: Agility: builds broad accountability, trusts and empowers and adapts own style to fit needs of the situation and individual. Encourages experimentation: activity uses test, learn, adapt and iterate to improve outcomes. Insists upon sharing and cross-pollination of ideas. Openness and inclusiveness: Engage easily across all levels, actions demonstrate that he/she seeks out and values diverse perspectives, and withholds own judgement to create open environment. Transparency and communication: Give real time feedback and practices straight talk. Uses influence: understands role/ position in the wider context; involves colleagues to set joint goals and share lessons learned.
This position requires permanent work authorization in the United States.

Nice To Haves

MBA/MS with 7+ years of experience; OR PhD or JD with 5+ year of experience.
Prior experience with a US and/or global launch preferred.
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Responsibilities

Overall TALZENNA prostate HCP marketing strategies and plan, including prioritization of resources to maximize the commercial potential of the brand.
Day-to-day oversight of the TALZENNA HCP marketing activities, guide the execution of several other TALZENNA HCP marketers and ensure alignment with strategy.
Monitor competitive activities and KPIs (e.g. market share, SOV) to inform competitive action planning and evolution of strategy and HCP messaging.
Lead US preparations for TALAPRO3 launch working closely with the Tala cross-functional team and the global Talzenna team.
HCP Marketing Lead end-to-end HCP strategy development, including insights gathering and consolidation, strategies formation and cross-functional alignment.
Lead TALAPRO-3 campaign and core messaging development, as well as TALAPRO-2 evolution, depending on changing market / competitor dynamics.
Provide day-to-day oversight of the HCP marketing activities across 3 other TALZENNA HCP marketers and 1 MRP, mentoring and helping to develop teammates across the HCP marketing team.
Support development of Strategic and Tactical Plan, including integration with omnichannel strategy and execution.
Lead field-force related activities in partnership with sales leadership, area sales managers and SEM, including targeting and segmentation for TALAPRO-3 launch, dashboards, and insights tools.
Work with TALZENNA Testing Lead to pull-through relevant HCP tactics and training for the field force.
Work with TALZENNA Key Accounts Marketer and P2P lead on GPO promotional strategy and tactics.
Understand the clinical development strategy for the brand, work with Clinical and Medical to compliantly disseminate publication of scientific data.
Own HCP agency relationship and HCP budget management, foster collaboration amongst agency teams across HCP, med-ed and key account marketing, make recommendations to team on budget trade-off decisions.
Evaluate and prioritize new promotional delivery methods on an ongoing basis, obtaining appropriate reviews and approvals to move forward, work with appropriate HCP marketers to pull through.
Serve as TALZENNA OP Plan Captain, partnering with the TALZENNA Team Lead and Prostrate Franchise Lead, to make revenue and expense recommendations.
Responsible for Marketing Manager review of HCP tactics; ensure quality of pieces and adherence to RC norms.
Ensure ongoing content maintenance requests are reviewed and addressed in a timely manner (e.g. label updates, piece expirations).
Serve as Supply Lead, sharing performance and forecasting implications.
Lead HCP-level analytics and insights, including tracking and monitoring TALZENNA KPIs and market research.
Lead all US TP-3 launch preparations, includingUS cross-functional planning team and DLPP operations.
Partner closely with the Global team to prepare for the future launch and serve as the US POC in Glocal working teams, including development of L-6 Leadership Launch Review.
Contribute meaningfully to TP-3 forecast based on customer insights, market research including demand study and applying learnings from Talapro-2 rollout.
Ensure day 0 launch readiness across HCP activities and prepare scenario plans.
Understand the clinical development strategy for Talapro3, working with Clinical and Medical.
Represent US Commercial in Labeling calls and serve as liaison with Regulatory.