US Social Media Editor, Freelance

ReachNew York, NY
10dOnsite

About The Position

We are looking for freelance Social Media Editors to join our New York based Social team working across four of Reach’s top brands - Mirror, Express, Irish Star and Liverpool.com. Working closely with editors and reporters across our websites, this role requires someone quick-thinking, flexible, with a strong news sense and great knowledge of social media and how to grow audiences. This is a fantastic opportunity to drive traffic to our social media platforms, increase brand awareness and maximise audience engagement. About us Reach Plc is the UK’s largest commercial news publisher. We’re home to more than 130 trusted brands, from national titles like the Mirror, Express, Daily Record and Daily Star, to local brands like MyLondon, BelfastLive and the Manchester Evening News. Since the start of 2023, we have been building out our US operation, headquartered at 200 Liberty St, New York. We’ve launched four standalone brands in the Mirror US, Express US, the Irish Star and Liverpool.com covering news, sport, entertainment, politics and lifestyle - all targeted at US audiences. We’re now entering a period of rapid growth, and are looking to add ambitious and dynamic talent to our teams. So if you enjoy a rapid pace, a lively newsroom, a flat structure and the opportunity to work in a scale-up environment backed by the resources of a large organization, Reach Plc could be perfect for you! About the role The successful candidates will be finding and pitching stories using analytics and tools to tell you what’s already trending; editing and posting stories on our social pages and identifying new platforms where our brands could thrive, as well as finding the next big stories yourself and coming up with new creative ways to drive traffic to our sites and grow our audiences. You will cover live events and breaking news on social media, delivering a fast turnaround on major stories across the US and around the world and bring in exclusive stories that set us apart from our rivals. This is an office based role working from our New York office, we are therefore open to candidates based in or commutable to New York. Shifts are done on a rolling rota basis, including evenings and weekends, and successful candidates will be required to be flexible around team availability and as a result of current news affairs, and so we therefore require a level of flexibility in this role.

Requirements

  • experienced and digitally savvy social media professional
  • knowledge of media law
  • attention to detail
  • previous experience of working in a social media focused role within a newsroom environment
  • sharp eye for a story and a keen interest in current affairs
  • excellent communicator with the ability to sell stories that appeal to our audiences with flair, passion and skill
  • fast but accurate writer with web and social skills
  • comfortable working in a fast paced environment
  • strong understanding of the power of social media
  • detailed knowledge of Facebook, Instagram, Whatsapp, X, Reddit and other social media platforms
  • keen eye for emerging social media platforms

Nice To Haves

  • background in sport, tabloid or breaking news is desirable
  • experience and knowledge of Echobox

Responsibilities

  • finding and pitching stories using analytics and tools to tell you what’s already trending
  • editing and posting stories on our social pages
  • identifying new platforms where our brands could thrive
  • finding the next big stories yourself and coming up with new creative ways to drive traffic to our sites and grow our audiences
  • cover live events and breaking news on social media, delivering a fast turnaround on major stories across the US and around the world
  • bring in exclusive stories that set us apart from our rivals
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