US Services Operational Marketing Director
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About The Position
The US Services Operational Marketing Director is accountable for crafting, implementing, and overseeing marketing plans and initiatives for US Services. This role involves collaborating with country Business Units, Global Service Sales, Global Marketing, and other functions in four main areas: developing strategic long-term plans and formulating a growth strategic plan with a 3-year vision/execution roadmap within the zone; preparing tactical Annual Marketing Sales Plans to execute the established strategies; optimizing marketing efforts by implementing Base Monetization through Demand Generation engines; and managing local offers, including launches, go-to-market strategies, and the creation of marketing and sales materials.
