VIE - US Rare Disease Brand Manager

Ipsen•Boston, MA

About The Position

Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation. Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society! V.I.E (Volontariat International en Entreprise) is a program run by Business France, the French government agency. It allows young professionals from the European Economic Area to work for a French company outside of France for a limited period. Participants are not Ipsen employees but have a special V.I.E status. To take part in the program, there are specific eligibility criteria that must be met and will be verified by Business France. Those who do not meet the eligibility criteria cannot be part of this program but can apply to other opportunities within Ipsen. The US rare disease Brand Manager is responsible for supporting the execution of marketing plans and operations for in-line rare disease products. The Brand Manager is fully responsible for delivering assigned initiatives with a level of attention to detail and strong execution.

Requirements

Demonstrated ability to lead and manage multiple projects to deliver results against tight deadlines
Experience working collaboratively with partners, internal and external, including agencies and markets
Degree-level education, ideally in life sciences or in business studies
Fluent English is compulsory (written and verbal)

Nice To Haves

Experience within marketing, consulting and/or pharma industry
Experience supporting product launch efforts is an asset
Degree in life sciences or in business studies

Responsibilities

Support the rare disease marketing teams with the implementation brand plans to achieve brand objectives
Support the coordination and execution of the brand plan (e.g. development of promotional collateral in partnership with agency, congress planning and management, speaker program content development, field training material development)
Lead the implementation of assigned initiatives (campaign and material development, sales meeting planning, KOL ad-board preparation, internal communications,) across a broad range of marketing/commercial topics utilising excellent project management skills to achieve project goals.
Work closely with vendors to conceptualize, develop, and execute promotional materials and programs
Identify innovative and compliant mechanisms to engage and learn from key customers to differentiate Ipsen based on key company and portfolio needs
Apply creativity, innovation & out-of-box thinking to enhance impact of support
Ensure that the brand marketing spend on assigned projects is on target and spent efficiently
Working with global teams to seek input and drive marketing programs
Support team in tracking and articulating market performance, trends and developments to influence business strategy, identify future risks and opportunities
Optimise the layout and format of presentations for key internal stakeholders to ensure key messages are clear and resonate
Ensures strong cross functional engagement and collaboration in the development and implementation of brand plans and marketing programs
Works closely with cross-functional team including Medical Affairs, Insights, Market Access, HEOR, Omnichannel, Regulatory,…
Proactively seeks cross functional teams engagement and the sharing of best practices across the organisation