Pfizer-posted 11 days ago
Full-time • Director
New York City, NY
5,001-10,000 employees

Vaccines is the only place in Pfizer where you can contribute to patients in a way like no other – you can prevent sickness and disease. This is at the heart of what drive us every day and it brings us great #Joy. This role will be accountable to shape and drive the strategy for providing protection against Lyme disease in the US. Lyme disease is a systemic infection caused by Borrelia burgdorferi bacteria transmitted to humans by the bite of infected Ixodes ticks. It is considered the most common vector-borne illness in the Northern Hemisphere. Early symptoms of Lyme disease (such as a gradually expanding erythematous rash called erythema migrans or other nonspecific symptoms like fatigue, fever, headache, mild stiff neck, muscle and joint pains) are often overlooked or misinterpreted. Left untreated, the disease can disseminate and cause more serious chronic complications affecting the skin, joints (arthritis), heart (carditis) or nervous system. Preventive measures for Lyme disease are limited by their effectiveness and compliance (e.g., insect repellent, removing ticks promptly and reducing tick habitat) and no vaccine is currently available. The medical need for vaccination against Lyme disease is steadily increasing as the geographic footprint of the disease widens. LB6V (formerly known as VLA-15) is currently undergoing Phase 3 development for the prevention of Lyme Disease in individuals 5 years of age and older. With expected FDA approval in 1H 2027, a US marketing team for LB6V is being formed to advance key pre-launch workstreams. The U.S. Lyme vaccine is an investigational vaccine currently in development, with the goal of launching in the United States in 2027. This vaccine aims to address the growing public health challenge posed by Lyme disease by providing a preventive solution for individuals at risk. The launch team plays a critical role in shaping strategy, education, and engagement to ensure successful introduction and adoption upon approval. Role Purpose Lead the comprehensive launch readiness and field enablement strategy for the Customer-Facing Colleague (CFC) team to ensure optimal execution of marketing strategies and tactical plans. This role focuses on driving field force preparedness, deployment, and performance through innovative tools, training, and data-driven insights.

  • Serve as key liaison for the vaccine’s sales team, ensuring close collaboration between Sales and Marketing in terms of pull through of field strategy.
  • Lead all personal promotion efforts, including tactical strategy and execution of core assets (DSP)
  • Lead Field Force strategy, including insights and data, dynamic targeting, and other sales capabilities
  • Analyze sales performance metrics and closely collaborate with senior sales leaders and IIS colleagues to identify opportunities and adjust sales strategies accordingly
  • Collaborate with GCET and SMEs to oversee sales training, including identification of ongoing and ad hoc training and coaching needs
  • Partner with Payer & Access team to ensure consistent messaging throughout field-facing materials and unified field-facing presence
  • Partner across team to evolve the core HCP messaging platform based on new data, upcoming publications, as well as key market research insights and field force feedback
  • Adapt and advance objection handling in response to field feedback and incorporate early in-market learnings
  • Lead brand’s HCP segmentation strategy
  • Lead Field Insights Team (FIT) and partner closely with sales leadership on key initiatives including POAs and preceptorships
  • Collaborate closely with cross-functional team members including Sales, Commercial Effectiveness, Medical, Integrated Insights & Strategy (IIS), and Thought Leader Engagement Team (TLE) to advance critical workstreams
  • Conduct all responsibilities in accordance with Company policies, with a strong adherence to our Values including compliance
  • Be a patient-focused team player and exemplify the Pfizer values of Courage, Excellence, Equity, and Joy by fostering innovation, customer focus, personal accountability and a commitment for results
  • 8+ years of experience in Marketing and/or consulting
  • Bachelor’s degree required; MBA preferred
  • Enthusiasm and self-motivation are essential; team-first mentality
  • Ability to understand customer needs, extract key insights, and translate these into meaningful strategies and in-market results
  • Demonstrated success in developing, executing, and measuring complex programs or initiatives
  • Strong business acumen, financial & forecasting skills, and ability to effectively lead and influence a cross functional/indirect team
  • Strong written, verbal, and interpersonal skills; ability to interact effectively both one-on-one and in groups
  • Ability to work under pressure and in a fast-paced environment, to take accountability for business challenges, think strategically and boldly to tackle complex problems.
  • Ability to work on multiple projects and prioritize/multi-task effectively
  • MBA or MPH
  • In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program.
  • We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments.
  • Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage.
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