Pfizer-posted 3 months ago
$120,800 - $201,400/Yr
Full-time • Mid Level
New York, NY
5,001-10,000 employees

Pfizer Specialty Care strives to deliver breakthroughs that enable freedom from day-to-day suffering for people living with chronic inflammatory diseases, which can be debilitating, disfiguring, and distressing. LITFULO, one of Pfizer’s 25 by 25 launches, is a JAK3/TEC molecule that received approval in June 2023 and is the first and only FDA-approved treatment for severe AA in adolescents (ages 12-17) and adults. Currently, there are three FDA-approved medicines for adults with severe AA, with new competitors entering the market starting mid-2026. The US LITFULO team comprises a group of talented, diverse, tenacious colleagues and attracts employees focused on developing or enhancing their growth mindset. With several Pfizer Firsts under our belt, we remain focused on building an excellent, innovative brand with patients at the center of our mission. The team is driven by an unrelenting determination to embody Pfizer’s values and to be the catalyst for every team member’s success. We harness our individual and collective strengths and embrace the courage to pursue boldness.

  • Support the development and management of LITFULO operating plan and tactical marketing plans
  • Manage agency partners on the creative development and flawless execution of HCP communication tactics for LITFULO
  • Management of HCP website and coordination with the PfizerPro Development team to update website content and resources
  • Lead development of key resources that span omnichannel, field force and P2P
  • Coordinate deployment of omnichannel marketing communications across platforms and HCP customer segments
  • Work with IIS to establish most appropriate target HCP customer segments (apply to media, HQ email)
  • Work with agencies to tailor messaging according to target segment
  • Work with CoLab, Content Factory, Pfizer Development, and MNG (rep-triggered letter fulfillment house) for content deployment
  • Work with IIS, CoLab, CMO and outside vendors leading development of KPI tracking and reporting processes
  • Ongoing KPI measurement and tactic enhancement based on market performance
  • Engage with market research and data analytics to understand HCP target insights and behaviors to develop most impactful messaging
  • Collaborate cross-functionally on above brand activities with Consumer and Access teammates
  • Competitive intelligence planning
  • Support across brand key drivers
  • Bachelor’s degree with a minimum 6 years of pharmaceutical industry experience with 1-2 years of product marketing experience
  • General knowledge of the pharmaceutical and healthcare landscape
  • Proven track record of leading and managing cross-functional teams and professional agencies
  • Experience monitoring brand marketing budgets
  • Strong communication skills, ability to mobilize key stakeholders
  • Strong strategic/analytic skills to develop omnichannel strategies and tactics
  • A commitment to excellence – in results achieved and the manner in which they are received
  • Demonstrated Digital Marketing experience, with implementation experience of HCP Digital Marketing Tactics
  • Knowledge and experience of Pfizer HCP platforms (PfizerPro, Veeva)
  • Demonstrated self-starter who can work independently while managing multiple projects simultaneously
  • Marketing experience required
  • Experience managing creative and media agencies
  • Experience managing projects within in Review Committee
  • Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact
  • 401(k) plan with Pfizer Matching Contributions
  • Additional Pfizer Retirement Savings Contribution
  • Paid vacation, holiday and personal days
  • Paid caregiver/parental and medical leave
  • Health benefits to include medical, prescription drug, dental and vision coverage
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