US Hospital Marketing and Communications Lead

Pfizer • New York, NY

13d

About The Position

ROLE SUMMARY: The US Commercial organization, which is in the Global Hospital & Biosimilars organization, is comprised of over 200 products, spanning more than 10 therapeutic areas, with annual revenue of over $2.5B. The leader of the Customer Marketing and Communications organization (MarCom) leads a team of 7 MarCom colleagues who partner across the US Commercial organization, Global Hospital & Biosimilars (GH&B) organization, and with other key Pfizer functions to drive the strategic objectives of the business, through organizational, above brand, and product-specific marketing and communications strategies, for internal and external audiences. The leader is also the Business Operations lead for the US Commercial business. The leader reports directly to the US Commercial Lead and serves on the US Commercial Leadership Team. ROLE RESPONSIBILITIES: Collaborate closely with US Hospital and Biosimilars Portfolio leads and serve as key partner for developing, implementing, and executing Customer Marketing and Communications strategies and initiatives in support of business strategies. Work in close alignment with GH&B Business Operations. Strategy development and tactical execution require close partnership within US Commercial organization (including Portfolio, Pricing & Commercial Operations, Sales, Account Management), GH&B (including Business Operations, Manufacturing, Portfolio & Lifecycle Management, Commercial Effectiveness), and other key Pfizer functions (Corporate Affairs, Medical, Chief Marketing Office) Serve as lead for Business Operations with several key responsibilities: Operating Plan/Latest Estimate/Monthly Performance Captain – work closely with Finance and Portfolio leads to develop timelines and create/finalize presentation decks for US Commercial. Work closely with US Commercial lead and Business Coordinator to schedule LT meetings and agendas. Liaise with GH&B Business Operations to ensure alignment. LT in-person meeting / offsite agenda planning and workshop leadership Special projects to support cross-functional, LT level initiatives; may include culture and engagement, talent planning, cross-functional project management, etc. Lead Marketing organization with several key responsibilities: Partner with US Commercial portfolio teams and sales leaders to build, develop and refine marketing and selling strategies for key products, platforms, and portfolios based upon key market trends, customer needs, and competitive offerings to support product growth and achievement of financial goals Develop and execute the US Commercial market research strategy in partnership with Portfolio leaders, and Business Analytics for marketing specific initiatives; develop innovative marketing strategy, customer engagement and tactics Lead cross functional stakeholders to prioritize opportunities, build business cases to secure approval to implement recommended marketing initiatives Provide customer facing teams with necessary support including appropriate tools, messages, and value propositions to drive US Commercial product growth Lead convention strategy for the US Commercial business and manage execution Oversee the CoLab agency relationship and manage the US Commercial marketing budget Align closely with the Chief Marketing Office to ensure marketing excellence and to accelerate adoption of new marketing and data resources. Lead Customer Communications team with several key responsibilities: Lead customer communications, including product availability, supply and pricing messaging, colleague engagement, and field force communications; execute customer communications plan and media responses in close collaboration with Corporate Affairs and in alignment with broader Pfizer and GH&B objectives Leverage key channels to drive reach of transactional messaging, including via customer webinars, 2-way RTEs, customer letters, etc. Manage customer communications for the rollout of information for New Product Launches, Return-to-Markets, etc. Provide customer, related customer-facing colleague, and leader communications support to ensure alignment to the US Commercial business, including but not limited to the US Commercial Leadership Team Oversee planning for annual Plan of Action (POA) meeting and quarterly town halls, including support of leader content development Transform the go-to-market model and win the digital race in pharma, including identification of new technologies and digital capabilities to transform the customer experience. Collaborate with US Commercial LT, GH&B LT, including Manufacturing, and other key functions including but not limited to Corporate Affairs, Medical, etc. to advance US Supply and Market Sustainability objectives. Serve as People Leader for seven (7) direct Customer Marketing & Communication reports

Requirements

• At least 12+ years of broad pharmaceutical experience (sales, marketing, operations, finance, project management and communications); US Commercial experience preferred
• Excellent strategic and verbal/written communication skills a must
• Emotional intelligence, including poise and business maturity to manage confidential information and gain credibility with senior leaders
• Ability to effectively navigate ambiguity (high learning agility) and develop paths forward to successfully execute and drive results
• Ability to work on multiple projects with a wide range of constituents, with a proven track record of being able to collaborate, prioritize, and achieve successful outcomes
• A high degree of self-direction with the ability to constantly seek innovative ways to achieve goals in an efficient and timely manner
• Well-developed organizational skills to manage multiple projects and priorities coupled with a pro-active, results-oriented willingness to drive changes across the organization, while working effectively with cross-functional teams in a matrix environment
• Bachelor’s degree required

Nice To Haves

• MBA preferred

Responsibilities

• Collaborate closely with US Hospital and Biosimilars Portfolio leads and serve as key partner for developing, implementing, and executing Customer Marketing and Communications strategies and initiatives in support of business strategies.
• Work in close alignment with GH&B Business Operations.
• Strategy development and tactical execution require close partnership within US Commercial organization (including Portfolio, Pricing & Commercial Operations, Sales, Account Management), GH&B (including Business Operations, Manufacturing, Portfolio & Lifecycle Management, Commercial Effectiveness), and other key Pfizer functions (Corporate Affairs, Medical, Chief Marketing Office)
• Serve as lead for Business Operations with several key responsibilities: Operating Plan/Latest Estimate/Monthly Performance Captain – work closely with Finance and Portfolio leads to develop timelines and create/finalize presentation decks for US Commercial. Work closely with US Commercial lead and Business Coordinator to schedule LT meetings and agendas. Liaise with GH&B Business Operations to ensure alignment. LT in-person meeting / offsite agenda planning and workshop leadership Special projects to support cross-functional, LT level initiatives; may include culture and engagement, talent planning, cross-functional project management, etc.
• Lead Marketing organization with several key responsibilities: Partner with US Commercial portfolio teams and sales leaders to build, develop and refine marketing and selling strategies for key products, platforms, and portfolios based upon key market trends, customer needs, and competitive offerings to support product growth and achievement of financial goals Develop and execute the US Commercial market research strategy in partnership with Portfolio leaders, and Business Analytics for marketing specific initiatives; develop innovative marketing strategy, customer engagement and tactics Lead cross functional stakeholders to prioritize opportunities, build business cases to secure approval to implement recommended marketing initiatives Provide customer facing teams with necessary support including appropriate tools, messages, and value propositions to drive US Commercial product growth Lead convention strategy for the US Commercial business and manage execution Oversee the CoLab agency relationship and manage the US Commercial marketing budget Align closely with the Chief Marketing Office to ensure marketing excellence and to accelerate adoption of new marketing and data resources.
• Lead Customer Communications team with several key responsibilities: Lead customer communications, including product availability, supply and pricing messaging, colleague engagement, and field force communications; execute customer communications plan and media responses in close collaboration with Corporate Affairs and in alignment with broader Pfizer and GH&B objectives Leverage key channels to drive reach of transactional messaging, including via customer webinars, 2-way RTEs, customer letters, etc. Manage customer communications for the rollout of information for New Product Launches, Return-to-Markets, etc. Provide customer, related customer-facing colleague, and leader communications support to ensure alignment to the US Commercial business, including but not limited to the US Commercial Leadership Team Oversee planning for annual Plan of Action (POA) meeting and quarterly town halls, including support of leader content development
• Transform the go-to-market model and win the digital race in pharma, including identification of new technologies and digital capabilities to transform the customer experience.
• Collaborate with US Commercial LT, GH&B LT, including Manufacturing, and other key functions including but not limited to Corporate Affairs, Medical, etc. to advance US Supply and Market Sustainability objectives.
• Serve as People Leader for seven (7) direct Customer Marketing & Communication reports

Benefits

• participation in Pfizer’s Global Performance Plan with a bonus target of 22.5% of the base salary and eligibility to participate in our share based long term incentive program
• 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution
• paid vacation, holiday and personal days
• paid caregiver/parental and medical leave
• health benefits to include medical, prescription drug, dental and vision coverage
• relocation assistance may be available based on business needs and/or eligibility

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees