US COPD Marketing Director

Sanofi • Cambridge, MA

5d

About The Position

Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you’ll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs. The US COPD Marketing Director will be responsible for the development and execution of the Provider and Patient strategy, narrative & asset creation for Dupixent in COPD, aligned to the moments that matter. Critical to this role is an ability to drive innovation, deliver quantifiable impact and ensure a strong differentiation from the competition. This role will provide leadership to ensure strong alignment collaboration and executional excellence with cross-functional partners, GTMC, the alliance and the global team. The Marketing Director will develop a thorough understanding of both provider and patient needs. Reports to the Head of Product Strategy for Respiratory. About Sanofi: We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives.

Requirements

• 7-10+ years’ experience in Brand management, and/or strategic marketing, commercial / business development with product launch experience in the Respiratory space
• Strong leadership abilities and experience managing teams, with the capability to influence and collaborate with cross-functional teams.
• Proven track record of developing and executing successful provider and patient campaigns and strategies
• Proven success working in a cross-functional matrix and alliance partnership environment.
• Excellent analytical skills with the ability to leverage market research, customer insights, and data-driven decision-making
• A comprehensive understanding of the key dynamics driving the US health care environment
• Ability to work effectively in a fast-paced, collaborative environment
• Excellent communication and interpersonal skills

Nice To Haves

• Respiratory Experience
• A deep understanding of the Respiratory market
• Biologic experience
• MBA or master’s degree
• Competitive market experience
• Alliance co-promote experience
• Experience leading teams

Responsibilities

• Lead the development and execution of the COPD strategy aligned to the moments that matter and communicate with key stakeholders internally (e.g. GTMC) and across the alliance.
• Embraces innovation and a ‘culture of failing fast’ through thoughtful risk taking – including continuous assessment and validation of brand differentiation, positioning, message development and materials - taking ownership of Pharma 2.0 approach
• Pioneer innovative approaches in professional engagements with the provider community – test and learn approach, setting the bar in how we drive provider engagement across functions for both PULMs and APPs
• Lead the competitive strategy to address current and future competitors.
• Lead the development of high impact patient content (e.g. such as TV/OLV, in-office advertising and promotion, patient videos, patient engagements).
• Ensure key strategies are aligned with digital and media priorities such as search (paid and organic), display, CRM, and social media channels.
• Partner with marketing research team on qualitative and quantitative research, to uncover new insights, claims, messaging, creative campaigns, and measurement
• Partner with and manage outside vendors/agencies to develop strategies and deliver tactics
• Lead submission of materials with the regulatory review/approval process; Joint Review Committee (JRC)
• Analyze and report on performance: Track key performance indicators (KPIs) to measure marketing effectiveness and identify areas for improvement.
• Manage budgets and allocate resources effectively to maximize marketing ROI and drive business growth.

Benefits

• Bring the miracles of science to life alongside a supportive, future-focused team.
• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees