US Commercial Strategy Lead, Apple Retail

Apple • Cupertino, CA

296d

About The Position

Imagine what you could do here! The people here at Apple don't just create products — they build the kind of wonder that's revolutionized entire industries. It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work. Here on the Apple Store Online team, we are responsible for Apple's largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things. The Apple Retail team is seeking an outstanding Go-to-Market Commercial leader to craft and own the end-to-end US commercial strategy, driving transformative growth in one of Retail's most critical markets. In this role, you will tap into your expertise in retail trends, consumer insights, and the unique dynamics of the US market—including the wireless carrier industry—to develop and implement impactful strategies that accelerate growth and innovation for Apple Retail.

Requirements

• Bachelor's degree in Business, Marketing, Economics, or equivalent experience in a related field.
• 7 years of experience in commercial strategy, go-to-market planning, or retail business management.
• Experience working within the US carrier or telecom sales ecosystem.
• Proven ability to analyze market trends, consumer behavior, and business performance to develop actionable strategies.
• Strong leadership skills with the ability to influence and drive cross-functional teams without direct authority.
• Excellent communication, relationship-building, and executive presentation skills.

Nice To Haves

• MBA or Master's degree in a related field.
• 10 years of experience in commercial strategy, go-to-market planning, or retail business management.
• Deep understanding of the US smartphone market, including wireless carrier trends, competitive dynamics, and channel strategies.
• Expertise in e-commerce or omnichannel retail strategies, with a focus on driving online sales growth.
• Creative thinker with a passion for innovative growth ideas.

Responsibilities

• Develop Commercial Strategy: Design and implement go-to-market strategy and commercial plans for Retail in the US, focusing on Marketing, Merchandising, Affordability, Promotions, and Fulfillment to meet business objectives.
• Customer Insights: Analyze US-specific trends, customer behaviors, and carrier sales dynamics to recommend and launch effective campaigns and commercial programs that drive growth and engagement.
• Business Analysis and Reporting: Deliver actionable insights on market and business performance to Retail leadership, highlighting opportunities and key trends.
• Innovative Growth Initiatives: Lead the ideation and development of new business concepts, managing the process from idea generation to securing leadership approvals and working with cross-functional teams to implement.

What This Job Offers

• Job Type: Full-time
• Industry: Computer and Electronic Product Manufacturing
• Education Level: Bachelor's degree