URBN Paid Search Manager

URBN • Philadelphia, PA

82d

About The Position

URBN is hiring a results-oriented and analytical Paid Search Manager with deep expertise in paid search to drive the growth of our paid marketing program(s) and accelerate new user acquisition. As the Paid Search Manager, you will play a key role on our new and growing in-house agency team, managing and optimizing significant investments across Google and Microsoft Ads, while closely tracking performance and cost-efficiency metrics. We're looking for a strong leader who is highly data-driven, constantly looking to elevate execution, challenge existing processes, and champion organization and automation to scale impact and improve outcomes. The URBN Paid Search team is new to the organization and will be charged with in-sourcing our Paid Search programs for the Anthropologie, Urban Outfitters, and Free People. Members of the team will regularly collaborate with a wide range of cross-functional partners across both the individual brands and broader URBN to share action-oriented insights and drive business.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 5-7+ years of hands-on experience in SEM or performance marketing, preferably in the retail industry.
• In-depth knowledge of Google Ads, Google Analytics, SA360 (or similar) and Microsoft Advertising.
• Experience managing complex Paid Search programs with activations across Text and Shopping/PMAX. Feed knowledge a plus.
• Prior experience leading, managing, or mentoring junior teammates.
• Strong analytical skills and data-driven mindset, with the ability to interpret and communicate complex data effectively.
• Excellent verbal and written communication skills.
• Proven ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.
• Familiarity with other digital marketing channels, such as SEO, YouTube, and Display a plus.
• A passion for our business, an understanding of the Free People brand, and a desire to contribute to the company's growth and success.

Responsibilities

• Oversee budget management for multi-million-dollar program(s).
• Assist with budget planning and forecasting. Recommend adjustments to investment amounts to ensure Paid Search contributes appropriately to overall brand goals.
• In partnership with Paid Search Associates, own daily flighting, including budget/target adjustments. Communicate directly with brand(s) regarding any shifts or changes needed to keep campaigns on course.
• Oversee full account performance; provide initial screening and resolution for shifts or changes that impact business outcomes.
• Closely monitor account performance on a daily + weekly basis with assistance from Paid Search Associates. Understand how and why core metrics are trending over time.
• Work with Associates to roll out optimizations based on account trends and report back on how they are impacting the business.
• Track and monitor reporting across full program on a regular basis (weekly, monthly, quarterly).
• Identify new reports and dashboards that will help identify shifts or trends across the program.
• Share paid search trends (search terms, competitive shifts, top products) with broader business to help guide decisioning.
• Partner with Paid Search Director and brand business partners on strategic testing roadmap.
• Work with Director to develop and maintain quarterly roadmap in line with business needs and new feature roll outs.
• Own major test roll outs – EX launching AI Max, major structural overhauls, new bidding features (Smart Bidding Exploration), etc.
• Create measurement and reporting plan for tests. Partner with Associates to ensure both stay regularly updated.
• Own final analysis + wrap reports to be shared with broader search team and brand partners.
• Lead collaboration across the search team. Manage Paid Search Associate(s) sharing expertise and encouraging growth.
• Collaborate with internal teams such as creative, merchandising, and social media to ensure that paid search strategies align with overall brand objectives and messaging.
• Stay current on the latest industry trends, best practices, and emerging technologies to continually improve campaign performance and drive innovation.
• Develop and maintain strong relationships with search engine partners, such as Google and Bing, to capitalize on new opportunities and stay informed on platform updates.

Benefits

• Medical
• Dental
• Vision
• PTO
• Generous employee discounts
• Retirement savings
• And much more!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees