Urban Outfitters Senior Manager, Celebrity & Music Partnerships

Urban Outfitters • Philadelphia, PA

75d

About The Position

The Senior Manager, Celebrity & Music Partnerships will drive cultural relevance and brand equity for UO by building iconic partnerships with global celebrities, breakthrough musicians, and Gen Z cultural leaders. This role will lead best-in-class campaigns, oversee marketing for vinyl, lead talent casting across a variety of initiatives, and collaborate with the Associate Director, Brand Partnerships to set the strategic vision for how UO shows up across culture and entertainment. The ideal candidate is a strategic marketer, tastemaker, and relationship-builder who brings creative courage, industry fluency, and strong commercial instincts. They should have a track record of creating and executing talent-first brand partnerships that foster meaningful relationships with our partners, our consumer and drive business growth.

Requirements

• Bachelor's degree or equivalent experience desired.
• 6+ years of experience in a celebrity, entertainment marketing, music, or partnerships role.
• Demonstrated understanding of the target customer and ability to select appropriate products/trends.
• Deep knowledge of music, film, arts, and sports relevant to the target customer.
• Strong storytelling ability both written and orally.
• Advanced skills in structuring talent and IP agreements.
• Comfort with brand lift, earned media value (EMV), and sentiment analysis tools.
• Experience integrating talent partnerships into product development and in-store storytelling.
• Deep knowledge of talent performance across social media platforms.
• Positive, professional, and timely communication skills.

Nice To Haves

• Experience in retail and DTC brand integration.
• Strong time management and strategic thinking skills.
• Detail-oriented with a focus on high-quality work.
• Leadership ability to take charge of strategic direction for talent partnerships.
• Commitment to fostering diversity and inclusion within the workplace.

Responsibilities

• Drive the strategy and end-to-end processes for talent partnerships, managing day-to-day operations.
• Negotiate high value contracts and manage large budgets while ensuring alignment with URBN legal processes.
• Collaborate with Associate Director, Brand Partnerships to build a rich talent pipeline for brand marketing campaigns.
• Identify emerging talent and movements to align with Gen Z culture.
• Lead integration of talent into in-person activations, pop-ups, and experiential campaigns.
• Own the end-to-end marketing strategy for vinyl and music at UO.
• Lead end-to-end campaign management of 360° brand partnerships.
• Partner with cross-functional teams and marketing channel leads to establish strong relationships.
• Effectively communicate UO brand positioning and campaign initiatives to external partners.
• Partner closely with the creative team to ensure alignment with objectives and manage asset delivery.

Benefits

• Medical, dental, and vision insurance.
• Paid time off (PTO).
• Generous employee discounts.
• Retirement savings.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Clothing, Clothing Accessories, Shoe, and Jewelry Retailers
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees