U.S. Services Marketing Director

Schneider Electric • Boston, MA

20d

About The Position

Schneider Electric is looking for a dynamic U.S. Marketing Director, Services to lead bold, customer-focused marketing strategies that drive demand, elevate brand preference, and accelerate growth across modernization, sustainability, digital, and lifecycle services. In this role, you’ll shape the multi-year marketing vision, create differentiated go-to-market approaches, and deliver high-impact integrated campaigns that resonate with key decision makers and partners. You’ll define and refine value propositions, launch strategic offers, and enable sales teams to boost adoption and conversion. As a critical partner to business leadership and cross-functional teams, you’ll turn market insights into growth opportunities, manage complex initiatives, and champion programs that build loyalty, advocacy, and long-term customer relationships.

Requirements

• Minimum 8-10 years B2B segment marketing, marketing communication, or strategy experience
• A recognized thought leader internally and externally, considered the “go-to” resource in their field
• Proficient in matrix organizations and excels at working with all levels of the organization.
• Creative thinker with a growth hacker mindset, able to generate new ideas
• Creativity, and a high degree of initiative and proactive management.
• Flexible and fast learner who is coachable with a drive for continuous improvement
• Strong analytical skills and experience with data analysis tools and metrics.
• Proficient in Microsoft Office (Word, Excel, PowerPoint).
• Strong project management skills, with experience using workflow management platforms
• Excellent communication, presentation, and budget management skills.
• Personal qualities such as: collaborative, influential, self-driven, passionate, perseverant, reliable, direct, curious, and creative

Nice To Haves

• Experience with A/B testing, SEO, marketing automation, analytics platforms and managing paid campaigns a plus.

Responsibilities

• Define the U.S. Services marketing vision and lead the multi‑year strategy, incl. segmentation, brand awareness, demand generation, and revenue impact, to accelerate growth in modernization, sustainability, digital services, and lifecycle service contracts.
• Lead the U.S. Services marketing investment strategy, including budget allocation, scenario planning, forecasting, and ROI governance to maximize pipeline contribution and sales acceleration.
• Partner with the Business and Commercial teams to develop differentiated U.S. value propositions, ensuring messaging reflects customer pain points and aligns with growth priorities.
• Provide market intelligence, including customer voice, trend analysis, competitive benchmarking, and strategic recommendations to support business planning and GTM prioritization.
• Lead cross-functional alignment and communication, ensuring marketing strategy and execution remain tightly coordinated with Global Marketing, Sales, Offer Management, Segment Marketing, and Business Leadership.
• Advance Schneider Electric’s industry leadership by shaping thought leadership and storytelling that articulate the value of modernization, digitization, predictive maintenance, and lifecycle outcomes.
• Establish KPI frameworks and performance dashboards to ensure campaigns, content, and enablement motions drive measurable impact across pipeline creation, cross‑sell, upsell, and contract renewals.
• Lead hero product and service launch strategies in partnership with business leaders and program managers, ensuring strong positioning, clear value messaging, and effective commercialization pathways.
• Drive demand generation and pipeline acceleration through targeted marketing motions that identify and activate modernization triggers, service contract opportunities, and digital upsell pathways. Continuously monitor and optimize campaigns based on performance data, customer feedback, and market conditions to improve ROI and enhance marketing impact.
• Direct performance marketing programs, including paid media, ABM, and digital demand strategies. Manage experimentation (A/B and multivariate testing) and maintain a growth marketing dashboard to continuously improve conversion and performance.
• Optimize marketing operations, tools, and processes to enable precise targeting and personalization—leveraging segmentation, account insights, digital analytics, and lifecycle triggers to increase conversion efficiency.
• Oversee creation of sales enablement content, incl. value-based collateral and customer stories.
• Present strategic plans, performance results, and insights to U.S. leadership, capturing key learnings and guiding future planning.

Benefits

• Schneider Electric also offers a comprehensive benefits package to support our employees, inclusive of medical (with member reward points), dental, vision, and basic life insurance, Benefit Bucks (credits to apply towards your benefits) flexible work arrangements, paid family leaves, 401(k) + match, well-being and recognition (including service anniversary) programs, 12 holidays per year, XX days of paid time off per year (pro-rated in the first year of employment based on start date), opportunity to purchase company stock (eligibility depends on start date), and military leave benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed