TV, Video, Audio & Display Strategist

Tinuiti • AK

109d • $90,000 - $100,000

About The Position

As the Strategist - TV, Video, Audio, & Display you will manage all aspects of the client’s campaign, including media planning and execution, strategic optimization, and budget assessment. Ensure campaigns are executed effectively, meeting client goals and maximizing ROI. You will analyze video, audio, and display advertising data to identify trends, communicate insights to clients, and recommend optimizations to enhance campaign performance. Additionally, you will analyze the impact of video, audio, and display campaigns on client businesses, understanding their interplay with other marketing channels. You will work cross-functionally with strategists managing other campaign channels, investment leads, and other client partners in service of a holistic, full-funnel investment strategy. Establish strong client relationships, lead client meetings, and deliver impactful presentations across various platforms (phone, web, in-person). Master management of scaled advertising campaigns on streaming TV, online video, linear TV, digital audio, and display. Speak knowledgeably with clients regarding macro trends in the media landscape and provide advice for long-term, sustainable campaign success in a changing media environment. Create monthly, quarterly, and annual plans for client campaigns, incorporating data from media planning tools to formulate actionable recommendations. Advocate for Tinuiti’s recommendation with client team leadership.

Requirements

• 5-7 years of experience in video, audio, or display advertising roles with a proven track record of executing successful campaigns OR 5-7 years of experience in finance, consulting, or like industries.
• MBA is a plus.
• Experience with SQL.
• Familiarity with principles of marketing data analysis, including A/B testing, incrementality, statistical significance.
• Demonstrated success analyzing data and using analytics tools to drive marketing decisions.
• Advanced computer skills including Microsoft Excel, PowerPoint, and Google Suite.
• Ability to multitask, prioritize, and manage time effectively across clients and internal initiatives.
• Excellent communication and interpersonal skills.

Responsibilities

• Manage all aspects of the client’s campaign, including media planning and execution, strategic optimization, and budget assessment.
• Analyze video, audio, and display advertising data to identify trends and recommend optimizations.
• Analyze the impact of campaigns on client businesses and their interplay with other marketing channels.
• Work cross-functionally with other strategists and client partners.
• Establish strong client relationships and lead client meetings.
• Master management of scaled advertising campaigns across various media.
• Create monthly, quarterly, and annual plans for client campaigns.

Benefits

• Unlimited PTO.
• 20 paid holidays.
• Medical, Dental, Vision, Life & Disability, Flex Spending Accounts.
• Retirement match up to 4% of contributions at 100% with immediate vesting.
• Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost.
• Parental Leave: 16 weeks of leave with 100% pay for birthing parents (12 weeks for partners).
• On-demand learning powered by LinkedIn Learning, mentorship program, leadership and management development programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees