Transformation - Marketing Transformation Specialist

Accenture•Dallas, NY

About The Position

We are: Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song You are: If you are an expert at developing business, we want to meet you. If you relish delivering business and aiding clients to transform their marketing and digital organizations, we want to meet you! If you love innovating and building industry leading digital solutions, we want to meet you!! There is never a typical day at Accenture Song, that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. The Marketing Advisory team advises marketing leaders, informed & inspired by industry realities, on how to transform their marketing capabilities to deliver growth. As part of the Marketing Advisory team, you will have in depth hands-on marketing skills with a breadth of understanding of how marketing, end to end content lifecycle, and Medical, Legal, Regulatory processes works and draw on these skills as a trusted advisor who guide Life Sciences clients through transformation and toward growth. Your role will require you to directly work with clients to bring ideas and innovation to realization. You will also be accountable for helping to drive new ideas with the client and ensure client value and ability to execute are front and center.

Requirements

5+ years of client facing experience with demonstrated experience as a pro-active leader including:
First-hand experience of marketing and the MLR process in the current era and an understanding of the challenges that face today’s marketers and reviewers in Life Sciences
Has a robust perspective around the future of Marketing, Operations, and Legal Medical and Regulatory Processes in Life Sciences (MLR) and has an ability to derive thought leadership on the subject including how AI and emerging technologies are reshaping the end to end content lifecycle
Be able to create a strategic vision/roadmap for where MLR is going in the near term and long term as well as how compliances integrates into up- and down- stream processes
Experience designing, developing and implementing marketing processes and rolling out new organizational capabilities/teams to generate improved business results
3+ years of experience consulting or advising clients, as a marketer, defining process and organizational design solutions in a marketing environment including:
Serving in a leadership capacity developing, managing or improving and activating marketing operations to increase efficiency and effectiveness while enabling modern marketing techniques
Architecting and implementing large scale marketing programs
Utilizing core management consulting skills including: strong critical thinker, ability to identify opportunities and architect solutions, and clearly communicate strategic ideas in a clear, simple manner
As a subject matter expert in integrated marketing operations and processes with expertise in designing and understanding nuances of data-driven omnichannel relationship marketing organizations
Experience leading and facilitating working sessions, workshops, business development efforts and constructing long term plans for how we develop marketing operating model capabilities and services
Direct customer interaction, as well as work closely with sales, marketing and operations personnel. Key component of the sales process, acting in the role of experts -- listening to the needs of the customer and transforming it into a solution
Experience with key business performance metrics and KPIs.
Knowledge of digital marketing best practices
Ability to establish and grow long term trusted client relationships over time. Being the “go-to” person whom the client trusts.
Collaborating across disciplines, teams and organizational lines.

Nice To Haves

Experience working within a digital business or digital agency
Proven experience architecting, implementing and managing organizational change
Experience and knowledge of organizational design principles and strategy and architecting and implementing organizational change
Knowledge of the CX/Martech landscape and its real client value
Understanding of CRM strategic concepts and services.
Entrepreneurial and collaborative in spirit and able to develop new ideas in a fast-changing environment

Responsibilities

Engage with senior level clients across commercial, marketing, and Legal/Medical/Regulatory to collaborate on solutions and approaches to improve and grow their ability to meet business objectives and strategies.
Work with clients to define the MLR transformation journey, shape the roadmap, and create experience-led capabilities.
Be a thought leader and provide perspectives around the future of Legal Medical and Regulatory Processes in Life Sciences (MLR) including how it relates to AI and emerging technologies.
Originate, qualify, and close new opportunities for Accenture with our clients across our digital transformation agenda
Lead teams to develop new and updated operating models, marketing processes, and organizational structures for our clients to unlock value and meet desired business outcomes and grow talent through project delivery.
Gather and analyze information from our clients to determine the most valuable opportunities to improve integrated marketing performance and operations, and develop a plan and roadmap to implement it.
Lead the assessment of organizational and marketer capability gaps in areas such as marketing strategy & planning, creative execution, MLR, and content distribution in a digital age.
Identify ineffectiveness and areas of opportunity within a client’s marketing organization and determine strategic implications.
Define detailed plans, inclusive of people, process and technology, to generate improvements.
Lead teams to develop change, training and communication plans to aid our clients to roll-out and stand up those transformational changes within their organization.
Co-create and shape Capability Strategies and Plans across skills, processes, organization, people, culture, and technology to deliver tangible results.
Partner with Accenture Song and Industry leadership as well as account teams/client partners to develop and deliver new business and play the role of a trusted advisor.
Draw on and connect the capabilities of Accenture to help clients close capability gaps.
Lead and support new business opportunities through client relationship development, pitches and RFP responses