Traffic Manager - Town and Country Toyota

Sonic Automotive•Charlotte, NC

About The Position

The Traffic Manager is responsible for three primary areas: ensuring 100% Traffic Management Playbook compliance, owning in-store structure, and maintaining Sonic Brand KPI performance. They will work side-by-side with dealership teammates and Brand Traffic Management Director to identify strengths and opportunities in each of the areas listed above. The Traffic Manager will assist the store in executing to increase overall Traffic Management performance, dealership sales, and profitability. This position also works laterally with other management personnel in the dealership, with emphasis on New and Used Vehicle Operations. This is to bring a comprehensive analysis and well-rounded resource to the assigned departments. The Traffic Manager will report directly to the General Manager in alignment with their Traffic Management Director.

Requirements

Minimum 2 years automotive retail management
Minimum 2 years training and development (store and/or corporate level)
Able to set priorities, multi-task, achieve goals and obtain buy-in
Ability to identify opportunities and create action plans to improve sales performance
Proficient in CDK CRM (Elead)
Exceptional communication skills, both written and verbal
Ability to establish and maintain strong internal and external relationships
Strong organizational and analytical skills, including: planning strategy, problem solving and root cause identification
Experience in developing strategies and communication
Experience in group facilitation, coaching and leading teams
Must be technology savvy and current on business trends
Must be adaptable to change
Proficient in Microsoft Word, Excel, PowerPoint, and Outlook

Responsibilities

Maintains a thorough understanding of Traffic Management
Assists store in identifying and addressing low performing areas in comparison to individual KPI’s, targets, and objectives
Partners with TMD’s and General Managers to implement action plans based on opportunities, and hold teams accountable to achieving defined objectives
Drives standardization of traffic management processes at the department level
Effectively communicates traffic management changes and enhancements to all applicable department teammates
Partners with TMD and eLead support team to resolve issues and complete requests
Outline precise growth plans in the department to achieve KPI’s, metrics, and awards
Perform monthly traffic management full audit. The scorecard can be found in the Traffic Management Playbook Chapter 1 – Overview, KPI’s Support
Facilitates weekly internet traffic management meeting. Guidance structure is in Traffic Management Playbook Chapter 7 Internet
Mystery shops our competitors weekly as well as our own departments to ensure lead performance is handled with precision
Review call performance daily through CallRevu
Inspect website (mobile and desktop), check for accuracy and quality (i.e., specials, photos etc.)
Holds management and sales teammates accountable for achieving results and hitting KPI targets
Trains, coaches, mentors, and develops teammates where needed