Trade Promotion Manager

Haleon • Warren Township, NJ

6d • Hybrid

About The Position

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture. As the Trade Promotion Manager, you will be an integral player on the Wellness Customer Strategy & Planning team, working cross functionally with the marketing, display & graphics, and sales teams, to bring to market solutions with consumer stopping power. Through deep competitive analysis you will bring actionable insights and recommendations to evolve our 4P strategy (Product, Promo, Pricing, Placement) so we can win in market. This role will provide YOU the opportunity to lead key activities to progress YOUR career.

Requirements

• Bachelor’s Degree
• 3+ years of trade marketing and/or sales experience in OTC/consumer product goods industry
• Understand the retail environment, preferably with experience interacting with customers directly in this environment
• Strong computer skills, including MS Office applications with a strength in Excel and PowerPoint
• Skilled in working with multiple information sources such as syndicated data (IRI/Nielsen), with both POS and Household Panel data, retailer proprietary POS and Trade Promo systems (as well as any associated web-based applications)

Nice To Haves

• Ability to work across departmental boundaries
• Ability to problem solve with limited information
• Effective communication and presentation skills

Responsibilities

• Analyze sales trends to Identify key insights that shape go to market 4P strategy.
• Develop and share deep understanding of competition and market landscape to continually improve strategy.
• Design, develop and deploy trade offers (in store and online) that align to brand strategy and drive strong levels of trade support.
• Engage regularly with Customer Sales Teams to ensure business plans align to brand strategies and partner on off-shelf merchandising requests, along with national/standard display vehicles.
• Help manage trade material & communications to ensure alignment with brand strategies and updates.
• Consult on the display and bonus packs budget to ensure the right activation support levels.
• Lead Quarterly Promotional Reviews with Customer Strategy and Brand to evaluate current POS promotional trends and trade offer effectiveness; identify gaps/upside in the 4Ps by leveraging multiple data sources such as Numerator and IRI, inclusive of top competitor trends and insights, and proactively communicate upcoming plans.
• Own promotional pricing policies, ensuring regular alignment of customer teams’ programs.
• Provide trade inputs for innovation testing and perspective for commercial trade promo strategies and tactics, including war gaming competitive response and analyzing in market performance against launch assumptions.
• Team Liaison to incremental customer team funding asks, in partnership with Net Revenue Management team.
• Present on promotional topics in key Haleon engagements (Annual Business Meeting, Go-To-Market meetings, customer team planning sessions, etc.) with periodic opportunities to interact with customer directly (retailer buying teams).
• Be the retail expert for strategy and brand with regular in-store and online visits to share current, working knowledge on quickly evolving retail environment.

Benefits

• Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program.
• This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave.
• On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family.
• We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees