Trade Marketing Representative (Fayetteville, NC)

JT International S.A. • Raleigh, NC

21h

About The Position

This position is responsible for implementing comprehensive sales and merchandising programs for retail accounts, with the primary goal of driving sales growth.The Representative utilizes their expertise, discretion, and judgment to customize sales programs to meet the specific needs of each account. Additionally, the Representative is accountable for managing a designated geographic territory and will be personally responsible for achieving the results within that area.
This position involves travel, typically averaging 1-2 overnights per week.

Requirements

• College Graduates are welcome
• A minimum of a High School Diploma is required, with further education or experience in FMCG sales (preferred)
• Valid driver's license
• Strong computer skills, including proficiency in Microsoft Office Suite
• Solid commercial understanding
• Excellent communication skills
• Strong selling skills, with a focus on the Double Win approach
• Knowledge of Synergy (reporting & data)
• Strong analytical skills
• Must be willing and able to: lift up to 25 lbs.
• Must be willing and able to: climb step ladders (up to 10 feet in height)
• Must be willing and able to: drive stakes (for signage) into the ground surface

Nice To Haves

• further education or experience in FMCG sales (preferred)

Responsibilities

• Execution Planning: Determines visit frequency in alignment with "JTI Liggett customer prioritization."
• Execution Planning: Contributes to decision-making regarding which activities should be implemented at the outlets.
• Execution Planning: Coordinates visit timing with customers to maximize impact.
• Execution Planning: Plans calls based on sales data (in/out sales) from the outlets to ensure optimal outcomes.
• Strategic Insights & Business Advice: Leverages local knowledge to identify opportunities for inclusion in the Cycle Plan.
• Strategic Insights & Business Advice: Analyzes JTI Liggett activity and program performance to inform future planning.
• Strategic Insights & Business Advice: Monitors competitor and retailer activity within the respective territory and outlets.
• Strategic Insights & Business Advice: Presents JTI Liggett sales data provided by the Head Office.
• Strategic Insights & Business Advice: Educates and guides outlets on effective tobacco category management.
• Strategic Insights & Business Advice: Strategically utilizes business insights (from both JTI Liggett and retailers) to strengthen sales arguments.
• Negotiation & Selling Process (Double Win): Negotiates short-term sell-out volume agreements to boost JTI Liggett sales (e.g., trade marketing programs).
• Negotiation & Selling Process (Double Win): Ensures product placement aligns with agreed planograms and checks compliance with contractual standards.
• Negotiation & Selling Process (Double Win): Applies an advanced selling process, aligning JTI Liggett product benefits with customer needs.
• Negotiation & Selling Process (Double Win): Proactively anticipates and addresses objections, securing commitment by highlighting the overall benefits of the JTI Liggett proposal.
• Negotiation & Selling Process (Double Win): Ensures correct selling price points and that required JTI Liggett SKUs are listed.
• Logistics: Merchandises stock and, when needed, educates store staff on the importance of product availability.
• Logistics: Places or manages top-up orders on behalf of the retailer.
• Performance: Evaluates individual performance against set objectives and identifies opportunities for future improvement.
• Performance: Records results relative to objectives in Synergy or a similar system.
• Other: Manages various tasks and projects as they arise, or as requested by the manager.

Benefits

• Annual Performance-based Bonus
• Employee Stock Purchase Plan
• Personal Development Programs
• Medical, Dental & Vision Plan for employees & family members
• Life Insurance
• Matching 401(K)
• Paid Time Off (PTO)
• Paid Family Leave (20 weeks)
• Short-Term & Long-Term Disability
• Education/Tuition Assistance
• Volunteering Activities
• Employee Assistance Program (counseling services for employees & family members)

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: High school or GED