Trade Marketing Representative (Lynchburg, VA)

JT International•Raleigh, NC

About The Position

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI. To make a difference with us, all you need to do is bring your human best. What will your story be? Apply now! Learn more: jti.co Trade Marketing Representative This position is responsible for implementing comprehensive sales and merchandising programs for retail accounts, with the primary goal of driving sales growth.The Representative utilizes their expertise, discretion, and judgment to customize sales programs to meet the specific needs of each account. Additionally, the Representative is accountable for managing a designated geographic territory and will be personally responsible for achieving the results within that area. This position involves travel, typically averaging 2-4 overnights per month.

Requirements

High School Diploma required; additional education preferred
Minimum of 3 years of experience in FMCG sales
Valid driver's license
Strong computer skills, including proficiency in Microsoft Office Suite
Solid commercial understanding
Excellent communication skills
Strong selling skills, with a focus on the Double Win approach
Knowledge of Synergy (reporting & data)
Strong analytical skills
Must be willing and able to: lift up to 25 lbs. climb step ladders (up to 10 feet in height) drive stakes (for signage) into the ground surface

Responsibilities

Execution Planning:
Determines visit frequency in alignment with "JTI Liggett customer prioritization."
Contributes to decision-making regarding which activities should be implemented at the outlets.
Coordinates visit timing with customers to maximize impact.
Plans calls based on sales data (in/out sales) from the outlets to ensure optimal outcomes.
Strategic Insights & Business Advice:
Leverages local knowledge to identify opportunities for inclusion in the Cycle Plan.
Analyzes JTI Liggett activity and program performance to inform future planning.
Monitors competitor and retailer activity within the respective territory and outlets.
Presents JTI Liggett sales data provided by the Head Office.
Educates and guides outlets on effective tobacco category management.
Strategically utilizes business insights (from both JTI Liggett and retailers) to strengthen sales arguments.
Negotiation & Selling Process (Double Win):
Negotiates short-term sell-out volume agreements to boost JTI Liggett sales (e.g., trade marketing programs).
Ensures product placement aligns with agreed planograms and checks compliance with contractual standards.
Applies an advanced selling process, aligning JTI Liggett product benefits with customer needs.
Proactively anticipates and addresses objections, securing commitment by highlighting the overall benefits of the JTI Liggett proposal.
Ensures correct selling price points and that required JTI Liggett SKUs are listed.
Logistics:
Merchandises stock and, when needed, educates store staff on the importance of product availability.
Places or manages top-up orders on behalf of the retailer.
Performance:
Evaluates individual performance against set objectives and identifies opportunities for future improvement.
Records results relative to objectives in Synergy or a similar system.
Other:
Manages various tasks and projects as they arise, or as requested by the manager.

Benefits

Annual Performance-based Bonus
Employee Stock Purchase Plan
Personal Development Programs
Medical, Dental & Vision Plan for employees & family members
Life Insurance
Matching 401(K)
Paid Time Off (PTO)
Paid Family Leave (20 weeks)
Short-Term & Long-Term Disability
Education/Tuition Assistance
Volunteering Activities
Employee Assistance Program (counseling services for employees & family members)