Trade Marketing Director, Sally Hansen

coty•New York, NY

22h•Hybrid

About The Position

COTY is looking for smart leaders who are fast and passionate. COTY is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, and skin and body care. COTY is the global leader in fragrance and number three in color cosmetics. As our Director, Trade Marketing – US Consumer Beauty (Sally Hansen) you are responsible for coordinating and facilitating the interactions between sales and marketing teams. This role will work to ensure sales and customer feedback are properly addressed in initiative planning. This position will develop and implement trade marketing efforts designed to support and enhance the brand positioning, drive revenue growth, customer awareness, customer acquisition, and help manage product positioning, brand identity, messaging, promotions and campaigns across brands. Your main focus: Ensuring proper execution of 4Ps across retailers Development of winning local customer/brand plans Drive the strategy between local brand marketing and customer development teams Develops and approves local trade marketing plans to ensure they are in line with the brand strategy and objectives as defined by the Local Marketing Team in terms of: Initiative prioritization Pricing Customer A&CP support + allocation between customers and initiatives Promotional strategy Provides feedback to Marketing for the development of local/ regional initiatives and monitor their progress Responsible for the development of all initiative plans to ensure that they meet the market needs (ie – commercial readiness) Pricing: issues price recommendations for all product initiatives for key markets Participates in brand reviews as the ‘voice of the customers’ providing input based on market needs Oversees the portfolio evolution, launches and discontinuations Defines customer priorities per initiative Develops and Executes local teams execution plans Develops sell in animation tools to trade Recommends Distribution strategy Recommends assortment strategy by channel Recommends pricing & promotional strategy Assesses and activates customization needs where relevant Develop central competitive pricing databases for all key competitors. Share with all brand teams Monitor the correct application in each customer Propose corrective promotional pricing strategy to respond to changing competitive environment Develop sell in animation tools to trade for all launches Oversee and approve key retailer plans (Win and Play to Grow customers) Support customer teams in key retailer presentations Co-approve target launch quantities for key launches at the start of NPD process defining internal benchmark Oversee forecasts per market on key initiatives and check evolution vs benchmark and target Quota allocation management in cases of restricted supply Inform DP team on major changes in distribution/price /promo with volume impacts Organize the flow of information: To sales & customer teams Feeds launch info to customer teams on time and in full for successful execution of the 4Ps Develops and coordinates marketing launch tools timelines for key initiatives so that delivery is monitored and is timely. Ensure needs are clearly communicated and performance of delivery is tracked (POS guidelines, adv copy, samples, merchandising guidelines, model shots, pack shots). Develops trade sell animation and presentation tools for all initiatives launch post evaluation on all major launches. To the Marketing team Needs gap analysis: coordinate and feedback customer needs to fine tune launch plans, and guide future NPD Ensures the development of the right support materials in line with brand strategy to animate local market needs Working for Coty means our people make us who we are. They are the brightest minds bringing innovative concepts to life. If you’re someone unwilling to settle, likes to envision larger possibilities, accelerate learning, and push boundaries – we’d love to hear from you! Working at Coty means being part of an inclusive workplace committed to diversity and equity, valuing diverse perspectives and backgrounds. Your ideas will count, fostering a career where you can achieve more than you ever imagined. The team consists of Director, Trade Marketing – US Consumer Beauty (Sally Hansen) working closely together with several departments such as US Marketing and Sales. The Consumer Beauty Trade Marketing team is a dynamic group that leads a fast-paced function that is critical to our success with our consumers and retailers.

Requirements

Bachelor’s degree in business or related field, with 10+ years of professional CPG Commercial experience and a track record of performance; at least 7 of which are in Sales or Sales Strategy leadership
Successful track record of cultivating strategic customer and marketplace stakeholder relationships up to and including the C-suite and ability to leverage those relationships to enhance Coty's corporate image and business results
Demonstrated ability to cultivate relationships with inter-company cross functional areas
Demonstrated ability to attract, develop, lead, and promote a high performing team

Nice To Haves

Consumer beauty brand experience preferred
Has a track record of sound judgment, follow-up, and personal accountability characteristics

Responsibilities

Ensuring proper execution of 4Ps across retailers
Development of winning local customer/brand plans
Drive the strategy between local brand marketing and customer development teams
Develops and approves local trade marketing plans to ensure they are in line with the brand strategy and objectives as defined by the Local Marketing Team in terms of:
Initiative prioritization
Pricing
Customer A&CP support + allocation between customers and initiatives
Promotional strategy
Provides feedback to Marketing for the development of local/ regional initiatives and monitor their progress
Responsible for the development of all initiative plans to ensure that they meet the market needs (ie – commercial readiness)
Pricing: issues price recommendations for all product initiatives for key markets
Participates in brand reviews as the ‘voice of the customers’ providing input based on market needs
Oversees the portfolio evolution, launches and discontinuations
Defines customer priorities per initiative
Develops and Executes local teams execution plans
Develops sell in animation tools to trade
Recommends Distribution strategy
Recommends assortment strategy by channel
Recommends pricing & promotional strategy
Assesses and activates customization needs where relevant
Develop central competitive pricing databases for all key competitors. Share with all brand teams
Monitor the correct application in each customer
Propose corrective promotional pricing strategy to respond to changing competitive environment
Develop sell in animation tools to trade for all launches
Oversee and approve key retailer plans (Win and Play to Grow customers)
Support customer teams in key retailer presentations
Co-approve target launch quantities for key launches at the start of NPD process defining internal benchmark
Oversee forecasts per market on key initiatives and check evolution vs benchmark and target
Quota allocation management in cases of restricted supply
Inform DP team on major changes in distribution/price /promo with volume impacts
Feeds launch info to customer teams on time and in full for successful execution of the 4Ps
Develops and coordinates marketing launch tools timelines for key initiatives so that delivery is monitored and is timely. Ensure needs are clearly communicated and performance of delivery is tracked (POS guidelines, adv copy, samples, merchandising guidelines, model shots, pack shots). Develops trade sell animation and presentation tools for all initiatives launch post evaluation on all major launches.
Needs gap analysis: coordinate and feedback customer needs to fine tune launch plans, and guide future NPD
Ensures the development of the right support materials in line with brand strategy to animate local market needs