Trade Marketing Analyst

Diageo • New York, NY

402d

About The Position

The Trade Marketing Analyst at Diageo plays a crucial role in supporting the development and execution of trade marketing strategies. This position focuses on analyzing market data, tracking promotional activities, and providing insights to optimize sales performance and enhance brand presence in retail environments. The analyst will work collaboratively to understand the consumer journey and ensure effective trade promotions.

Requirements

• Bachelor's degree in Marketing or related field.
• Strong analytical skills within trade and category marketing.
• Proficient in data analysis with the ability to tell a story through data.
• Ability to navigate Nielsen and IRI to monitor and evaluate the effectiveness of trade promotions and marketing campaigns.

Nice To Haves

• Experience in consumer goods or beverage industry.
• Familiarity with digital marketing strategies.

Responsibilities

• Provide a comprehensive overview of the full Consumer Journey, establishing touchpoints on the path to purchase.
• Collect and analyze data related to sales performance, market trends, and consumer behavior.
• Utilize various data sources (e.g., Nielsen, IRI) to generate actionable insights.
• Monitor and evaluate the effectiveness of trade promotions and marketing campaigns.
• Track promotional spend against budget, ensuring alignment with strategic goals.

Benefits

• Flexible working arrangements including part-time and compressed hours.
• Inclusive and diverse workplace culture.
• Opportunities for professional development and growth.

What This Job Offers

• Job Type: Part-time
• Career Level: Entry Level
• Industry: Beverage and Tobacco Product Manufacturing
• Education Level: Bachelor's degree
• Number of Employees: 10,001+ employees