Trade Development Manager - Wine & Spirits

The Odom Corporation•Anchorage, AK

2d•$58,000 - $75,000

About The Position

This position serves as the primary liaison between the local market and designated suppliers; work to develop strategic direction for supplier priorities to meet volume and value targets through optimal allocation of resources and adherence to brand strategy/standards.

Requirements

Bachelor’s degree in a related field; or an equivalent combination of education and experience
Five years of relevant experience
Able to obtain and meet industry licensing requirements as needed
Must possess a valid driver license and secure and maintain auto-liability insurance by state laws
Overnight travel as required

Nice To Haves

Good knowledge of Commercial Finance and Pricing practices
Knowledge of applicable state regulations and adult beverage market dynamics
Proficient working knowledge of computerized applications, for example, word processing, spreadsheet, database, presentation software, email, and specialized business applications software
Presentation skills necessary to effectively communicate, update, persuade, and facilitate discussions with all levels of management
Interpersonal skills are required to establish and maintain effective working relationships with all levels of the organization and relevant stakeholders
Understanding of wine and spirits to include regions/varietals, product/food pairing techniques, basic production, and service
Ability to manage multiple projects/priorities on tight deadlines and maintain a high level of quality output
Strong analytical, verbal, and written communication skills

Responsibilities

Create marketing programs for use in the field, present new program ideas, and efficiencies, and obtain senior leadership buy-in
Plan, execute and evaluate sales, promotions, and marketing of brands
Deliver marketing brand plans to the sales force and management teams
Lead Supplier Planning Initiatives, including supplier meetings, programming communication, and business review/planning meeting with SGWS leadership
Direct the implementation of new and existing marketing initiatives utilizing various strategic platforms for the division; develops new item launch strategies
Ensure all programs fall in line with standards regarding tracking and execution by coordinating with Pricing, Business Intelligence, and Finance
Set program objectives and measure ROI with a KPI scorecard
Manage purchasing, supplier shipment, and local delivery of assigned-supplier portfolios for incentive planning and inventory
Ensure brand pricing and gross profit is aligned to strategy by channel
Oversee funds and banks as related to local marketing and brand planning
Utilize various available analytic tools (Sales Nav, Steelwedge, Compass, Go Spot Check, etc.) to identify local market intelligence and opportunities – consumer shifts/trends, channel dynamics, key account (NAOP/ chains) dynamics, etc.
Ensure all program tracking is accurate, timely and aligns with regional and individual state reporting
Develop and enhance relationships with the trade through participation in food/wine/industry-related events
Survey retail outlets monthly to determine and track competing brands and wholesalers. Also to familiarize yourself with competition and remain apprised of market trends and development within specific product categories, geographic regions, and accounts
Support POS / VAP planning and buys
Coach, direct, and counsel team on overall performance; define expectations and monitor progress
Attract, retain, and motivate the team to maintain an engaging work environment and ensuring sound policies and procedures adhered to
Perform other job-related duties as assigned