Tourism Marketing Representative 1-2

State of Louisiana • Baton Rouge, LA

355d

About The Position

This is a full-time position located at the Capitol Annex Building in Baton Rouge, LA. The role involves developing, implementing, and monitoring destination marketing programs while exploring new and emerging markets to promote tourism in the State of Louisiana. The position is part of a Career Progression Group to a Tourism Marketing Representative 2, allowing for potential advancement based on qualifications.

Requirements

• Three years of experience in tourism, marketing, public relations, or administrative services; OR
• Six years of full-time experience in any field; OR
• A bachelor's degree.

Nice To Haves

• Competency in driving results.
• Ability to learn actively.
• Critical thinking skills.

Responsibilities

• Assists staff with implementing marketing and promotional strategies with tour representatives, convention and visitors bureaus, and other stakeholders.
• Assists Tourism Marketing Representative 3 and the appropriate vendors to ensure development, proper placement and trafficking of creative.
• Coordinates in-progress partnership opportunities for tourism destination marketing organizations (DMO).
• Acts as liaison for DCRT between members of Louisiana's DMO and LOT contracted advertising agencies.
• Drafts and proofs messaging in regards to the advertising program.
• Researches and drafts content for internal reports on development and progress of advertising program.
• Represents the state at consumer/trade shows and sales missions to promote tourism.
• Collects and maintains data on sales leads to attract tour groups and expand into new markets.
• Conducts research and develops sales messages for individual clients.
• Assists sales and marketing staff with organizing and implementing special events to promote Louisiana as a tourist destination.
• Maintains digital database system of domestic sales leads to provide to Louisiana industry partners for follow-up to attract new visitors and to expand new markets in Louisiana.
• Drafts post-show reports within two business days of event conclusion detailing sales leads, contracts, means of improvement, etc.
• Coordinates with Tourism staff to ensure Louisiana's travel industry partners are aware of partnership opportunities within LOT.
• Maintains evaluation and reporting tools used to gauge return on investment for all aspects of advertising program.
• Maintains outline of all programs, projects and events that detail partner buy-ins, performance expectations, target audience, and itineraries.
• Maintains monthly income report for projects where LOT receives payments for partners.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Executive, Legislative, and Other General Government Support
• Education Level: Bachelor's degree
• Number of Employees: 51-100 employees