LN Concerts, Tour Marketing Director
About The Position
Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com . Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! The Director, Tour Marketing is a critical part of the Tour Marketing team, as a strategic marketing leader and core member of the department partnering with Tour Promoters, to develop & execute innovative marketing strategy. This person will provide best in class service and foster strong relationships with both our internal teams and external partners. They will act as a strategic partner in developing marketing plans working internally with cross functional teams – including partnering with creative strategy to lead creation of artist pitches. They will also lead marketing for special projects – developing overall marketing strategy in coordination with external partners & regional marketing team. Bottom line, they are responsible for elevating the level of service we provide to our artist clients and partners.
Requirements
- Minimum 5-7 years marketing experience in live entertainment or industry related field – international experience a plus
- Proven track record of outstanding client relationships
- Deep understanding of the live entertainment business
- Ability to clearly communicate strategic initiatives and navigate complex situations under pressure
- Exceptional written and verbal communication skills to professionally present pitches, marketing concepts and strategies to artist teams
- Work well in a team environment
- Ability to prioritize and meet deadlines while managing multiple projects
- Ability to adapt, communicate and manage in a fast-paced environment
- Strong time management skills, excellent organization skills and attention to detail
- Creativity skills and problem-solving aptitude
- Proactive work ethic
- Passionate about live experiences
- Ability to recognize and define problems, collect information, establish facts and implement innovative solutions, tapping in key stakeholders.
- Strong Microsoft Office Suite, G-Suite skills, Box
- Ability to learn and efficiently use project management software/tools – Asana knowledge a plus
- Experience with digital asset management systems and workflows
- Experience managing marketing budgets & campaign planning
- Bachelor’s degree required
- Fluency in secondary language a plus
Nice To Haves
- international experience
- Asana knowledge
- Fluency in secondary language
Responsibilities
- Develop and execute marketing plans in conjunction with artist & project teams
- Manage onsale timelines in partnership with ticketing lead
- Cultivate & maintain relationships with external partners to provide excellent client services
- Analyze past purchaser data & use research tools to drive decisions & shape ongoing marketing strategy
- Manage marketing budgets to achieve business objectives
- Collaborate with multiple teams to successfully execute strategic integrated marketing campaigns
- Execute national promotions and oversee local promotions, both in support of individual shows and tours
- Partner with PR team to develop & execute media events and PR opportunities to support tours
- Oversee the planning of digital media campaigns across multiple platforms
- Oversee social media campaigns and promotions to drive ticket sales, awareness and fan engagement
- Oversee the production of marketing assets including: audio & video spots, key art, social content, etc.
- Effectively utilize internal marketing tools & resources, following best practices
- Manage one or more employees at the coordinator level within tour marketing department
Benefits
- Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
- Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
- 401(k) program with company match, stock reimbursement program
- New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
- Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
- Volunteer time off, crowdfunding match
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What This Job Offers
Job Type
Full-time
Career Level
Director
Number of Employees
5,001-10,000 employees
