Total Beverage Representative (Liquor, Wine, Beer, NA & Mixers)

J.J Taylor Distributing, Inc. - J.J. Taylor Companies, Inc. - National Equipment Dealers, LLC•Tampa, FL

1d•Onsite

About The Position

We are a leading family-owned beverage distributor with a strong legacy in beer and a growing presence across spirits, wine, non-alcoholic beverages, and mixers. We proudly represent top beverage brands and are committed to excellence, innovation, and growth. The Total Beverage Representative is responsible for managing and growing a defined sales territory (Hillsborough and Pasco Territories) through the execution of a total beverage strategy, selling liquor, wine, beer, non-alcoholic beverages, and mixers across all assigned accounts. This role operates as an independent contributor, owning account relationships, driving sales growth, and executing company and supplier initiatives, with support and guidance from sales leadership.

Requirements

Previous Liquor sales experience (Minimum of 5+ Years)
Strong knowledge of liquor, wine, beer, non-alcoholic beverages, and mixers
Proven ability to work independently and manage a territory effectively
Strong relationship-building, communication, and negotiation skills
Results-driven with solid analytical and problem-solving abilities
Highly organized with strong time management skills
Proficiency in Microsoft Office and sales/reporting tools
Valid driver’s license with a safe driving record
Ability to pass background

Responsibilities

Manage and grow all assigned accounts within the territory, driving volume, revenue, and market share
Sell and promote a full portfolio of liquor, wine, beer, non-alcoholic beverages, and mixers
Identify new business opportunities, open new accounts, and expand distribution within existing accounts
Develop and execute territory-level sales plans aligned with company and supplier goals
Analyze sales performance and adjust strategies to maximize results
Build and maintain strong relationships with on- and off-premise customers
Ensure consistent account coverage through organized routing and scheduling
Execute promotions, pricing strategies, displays, and merchandising standards
Maintain proper inventory levels, product placement, and point-of-sale execution
Act as a trusted advisor by sharing product knowledge and category insights across all beverage segments
Monitor competitive activity and communicate insights to leadership
Support supplier initiatives, brand standards, and in-market activations
Stay informed on trends across spirits, wine, beer, and non-alcoholic categories
Represent the company and its brands professionally in the marketplace
Partner with sales leadership for coaching, development, and performance feedback
Participate in team meetings, trainings, and ride-withs to enhance skills and effectiveness
Continuously build knowledge across all beverage categories to support a total beverage selling approach

Benefits

Base Salary + Incentive Compensation (commensurate with experience)
Monthly and/or Quarterly Bonus Opportunities tied to: Total revenue and volume growth across liquor, wine, beer, non-alcoholic beverages, and mixers
Achievement of supplier and company sales goals
Distribution gains (new items, new accounts, expanded placements)
Execution of key brand initiatives and promotional programs
Incentive Upside: High-performing representatives have the opportunity to exceed target earnings through strong territory growth and execution
Car allowance or mileage reimbursement
Mobile phone stipend
Health, dental, and vision insurance
401(k) with company match
Paid time off and holidays