Timberland: Senior Manager, Global Consumer Insights and Strategy

VF Corporation

64d • $116,000 - $145,000

About The Position

As the Senior Manager, Global Consumer Insights and Strategy, you will lead the development and execution of Timberland’s global consumer insights agenda, driving strategic decision-making across product, marketing, and brand experience throughout the new ‘One VF’ GTM process. You will be a key member of the Global Strategy team and a thought partner to cross-functional leaders, championing a culture of consumer obsession and ensuring our global brand and business strategies are grounded in insight and focused on delivering on consumer needs. As a key business partner, you will identify knowledge gaps and opportunities, design relevant research and data analysis projects, generate and deploy insights with impact in the business. This role requires a strategic, analytical, and collaborative leader with a deep understanding of our business, of consumer behavior, market dynamics, and the ability to translate insights into actionable business strategies. You will manage high-impact research initiatives, influence global and regional teams, and elevate Timberland’s consumer-centric approach across the organization.

Requirements

• 7+ years of experience in consumer insights, strategy, or related fields
• Proven track record of leading high-impact research and translating insights into business strategy
• Bachelor’s degree required; advanced degree in Marketing, Business, Psychology, or related field preferred

Nice To Haves

• Strategic thinking with the ability to connect insights to business outcomes
• Expertise in both qualitative and quantitative research methodologies
• Strong communication and storytelling skills, with experience influencing senior stakeholders
• High level of business acumen and understanding of global market dynamics
• Collaborative working style with experience working in matrixed, cross-functional environments
• Entrepreneurial mindset with a passion for innovation and continuous improvement

Responsibilities

• Lead the global consumer insights strategy, aligning research priorities with brand and business objectives
• Design and manage research programs (quantitative, qualitative) to uncover consumer, cultural, and category insights
• Translate insights into strategic recommendations that drive brand growth, innovation, and consumer engagement
• Champion the evolution of Timberland’s insights capabilities by exploring new methodologies, tools, and data sources (e.g., digital analytics, social listening, AI-driven insights) and sharing across VF
• Effectively manage the research budget and develop strategic partnerships with external agencies / third party vendors to maximize CSI resources and investments
• Partner with cross-functional global and regional leaders in Product Design, Merchandising, Marketing, and Innovation to embed consumer insights into global brand strategies, seasonal planning, and go-to-market execution aligned to VF’s GTM process
• Identify and prioritize key business questions and knowledge gaps, proactively developing insight roadmaps to address them
• Support the creation of periodic executive-level strategy deliverables for Timberland and VF Corporation stakeholders
• Effectively socialize insights across global and regional teams, ensuring alignment and actionability
• Develop compelling narratives and presentations that influence decision-making at all levels of the organization
• Represent Timberland within the Consumer Insights community across VF brands to share best practices and identify process improvements

Benefits

• Medical plan options
• Annual incentive plan eligibility
• Sales incentive or commission potential

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees