VF-posted 4 months ago
$88,000 - $110,000/Yr
Full-time • Mid Level
Stratham Domain Dr, NH
5,001-10,000 employees
Apparel Manufacturing

At Timberland, we're a force of nature. We're a team that steps outside, works hard together, and moves the world forward. The brand is widely recognized as the arbiter of boot culture. With a rich heritage of craftsmanship and an eye toward the future, Timberland has a decades-long commitment to make products responsibly, protect the outdoors, and build community. So, before we get to the job details, take a minute to learn a little more about us - our values and our culture. If you can see yourself working side-by-side with a team of fun, adventure-loving people, Timberland just may be the place for you. Manager, Product Marketing (Timberland) What will you do? A day in the life of the Manager, Product Marketing for Timberland looks a little like this. This role is focused on developing and executing creative marketing strategies to promote products, crafting compelling narratives and engaging content to drive customer adoption and loyalty. You will report to the Senior Director, Brand Management and work closely with cross-functional teams, including marketing, merchandising, and digital operations, to align efforts and drive impactful online launches. You will be a strategic product concept partner with the Design and Merchandising teams, briefing management on product style storytelling and results, and collaborate with the Visual Marketing and Styling teams to create key looks through the entire integrated marketing process.

  • Identify and implement key initiatives to strategically drive and track the brand's excellence in product marketing and storytelling
  • Develop communication and creative concepts based on key consumer insights and wearing occasions related to product functionality, style and innovation
  • Partner with design, innovation, development and merchandising teams to implement brand building product stories
  • Concept and execute inspiring briefs alongside creative team to enhance overall product style and key product features and benefits
  • Partner with innovation to concept the storytelling for new innovations and materials
  • Identifying and highlighting product claims, benefits, and value
  • Own product naming strategy and seasonal naming of all new footwear, apparel and accessories product
  • Partner with visual merchandising and store design teams to bring the brand's product marketing expertise to life through experiential touch points, including both online and in store
  • Elevate eCommerce Product and Landing Pages through partnership with creative, copy and e-commerce teams
  • 4-9 years of experience and professional achievements within the industry and competitive landscape
  • Combination of a strategist, brand manager and creative
  • Creative agency strategic planning experience
  • Excited by consumer insights and how to turn them into actionable communication
  • Understanding of the full consumer journey from product creation to purchase on-site and in the store
  • Passion for youth culture, fashion and lifestyle footwear, apparel and accessories
  • Strong communication skills: excellent written and verbal communication skills
  • Creativity and Innovation: ability to think creatively and produce innovative marketing ideas
  • Strategic Thinking: strong understanding of marketing strategy and ability to develop and execute effective plans
  • Analytical Skills: ability to analyze data, identify trends and make data-driven decisions
  • Project Management: experience in managing projects, timelines, and budgets
  • Customer Empathy: understand and connect with customers' needs and perspectives
  • Medical insurance
  • Dental insurance
  • Vision insurance
  • 401(k)
  • Extensive development and growth opportunities
  • Competitive compensation package
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