Complex is the definitive platform for global youth culture and music lifestyle, seamlessly integrating cutting-edge content, commerce and live experiences with unparalleled scale. Through innovative content, Complex tells stories of music, streetwear and style, sports, art and beyond. Its content engages in a dynamic conversation with the audience, reflecting and shaping the zeitgeist of convergence culture. A powerful media juggernaut paired with a curated marketplace, Complex is redefining the way fans interact with their favorite brands and artists and reshaping the future of digital culture and commerce. What You'll Do Develop, refine, and oversee the voice of Complex TikTok, exhibiting excellent judgment and audience-sensitive framing. Create, curate, and be responsible for all content published to the Complex TikTok. Lead community management, moderation, and DM management using a deep understanding of the Complex tone and voice. Surface and pitch viral, breaking, and social-friendly content to our news and social team. Own specific pegs and work with the design team to develop TikTok-specific assets for big moments, independently developing day-to-day reactive creative assets as necessary. Work closely with editorial, video, and Shop, collaborating cross-functionally across all Complex Networks internal departments. Execute promotion of Commerce/Experiential initiatives. This includes but is not limited to: Complex NY pop-up promotion and on-site coverage, Complex Shop product rollouts, and partner event coverage. Ideate, source, and create original real-time content for Complex’s TikTok audience, identifying memes, moments, and trends at the cusp of virality. Develop and ideate new and fresh ideas for TikTok video content. Participate in editorial and social brainstorms and cover meetings when needed. Track and report on analytics, and share TikTok best practices with internal teams, providing best-in-class examples where possible. Manage workflow of editorial social posts, working with the branded social team to coordinate posting and schedules. Implement and utilize AI tools to improve efficiency and serve as a thought-partner. Appear on-camera for TikTok content, as needed. Manage freelancers and interns, as needed.