Tik Tok Content Creator

Redbarn Pet Products, LLC., • Long Beach, CA

4d • Hybrid

About The Position

We are seeking a creative, trend-savvy TikTok Content Creator to join our social media team. In this role, you will lead TikTok content strategy, drive brand storytelling, and develop high-impact short-form videos that engage audiences and support business goals. The ideal candidate blends creativity with data-driven decision-making, experiments with emerging trends, and ensures all content aligns with brand voice and marketing objectives. This role balances strategic planning with selective hands-on content creation to maximize reach, engagement, and campaign performance.

Requirements

• 1–3 years of experience creating TikTok content (brand or agency preferred).
• Deep understanding of TikTok trends, algorithm, and content best practices.
• Strong on-camera presence and storytelling skills.
• Proficiency in mobile editing tools (CapCut, TikTok, etc.).
• Ability to manage multiple projects and brand voices simultaneously.
• Comfort working with dogs and cats on set.
• Strong organizational skills and attention to detail.

Nice To Haves

• Experience with TikTok Shop or affiliate content.
• Familiarity with analytics tools and performance tracking.
• Background in UGC sourcing or creator partnerships.
• Basic design or motion graphics skills.

Responsibilities

• Own and lead TikTok content strategy, including defining creative direction, content pillars, and storytelling frameworks aligned with brand and business objectives.
• Analyze performance data, platform trends, and audience insights to inform strategy and guide content decisions.
• Develop and execute a data-driven content roadmap, including testing strategies, campaign concepts, and growth initiatives.
• Lead full-cycle content production, focusing on high-impact content that supports strategic goals (concepting, direction, and selective hands-on creation).
• Drive performance optimization through structured testing (formats, hooks, CTAs) and translate insights into scalable content strategies.
• Partner with marketing, paid media, and creative teams to align organic and paid content strategies and maximize campaign performance.
• Oversee the development of paid media creative, ensuring content is aligned with funnel strategy and conversion objectives.
• Establish and manage content workflows, asset systems, and approval processes to support efficient cross-functional execution.
• Stay ahead of emerging trends, formats, and platform changes; proactively introduce new ideas to drive growth and engagement.

Benefits

• Medical, Dental, and Vision Insurance – comprehensive coverage for you and your family
• 401(k) with Company Match – plan for your future while we invest in you
• Flexible and Health Spending Accounts – support for healthcare and wellness needs
• Voluntary Benefits – additional options to meet your personal needs
• Pet Insurance – because we love pets as much as you do
• Life and Accidental Death & Dismemberment (AD&D) Insurance – peace of mind for you and your loved ones
• Paid Holidays, Vacation, and Sick Leave – time to recharge and care for yourself
• Employee Pet Food Discounts – perks for your furry family members
• Complimentary Office Snacks – fuel your creativity while at work
• Hybrid Work Schedule – 3 days in the office, 2 days remote for flexibility

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees