Ticketing Systems and Marketing Operations Specialist

HOUSTON SYMPHONY SOCIETY-posted 3 months ago
$50,000 - $55,000/Yr
Full-time
Houston, TX
501-1,000 employees
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The Digital Ticketing & Data Specialist leads the planning, setup, and optimization of the Houston Symphony’s ticketing systems and related web functionality. This role manages the full season build process, oversees ticketing operations, coordinates pre-sales and ticket delivery communications, and uses data insights to optimize the overall patron purchase experience. Working closely with Marketing, Patron Services, Finance, and technical teams, the Specialist ensures a seamless and accurate ticketing experience from initial setup to post-sale engagement.

  • Lead the full season build project in Tessitura, including creating all seasons, campaigns, appeals, sources, and performances with single-ticket and package pricing.
  • Link general ledger codes to price types and embed facility fees.
  • Define package contents, build packages, and set per-ticket and per-order fees for sales and exchanges.
  • Manage BOCA and mobile ticket designs, new price zone maps, and facility designs when needed.
  • Manage rollover processes, including mapping price types and creating and testing rollover orders in both test and live environments.
  • Set up sales for single tickets, new subscriptions, and renewals on the website.
  • Set up, edit, and maintain ticketing system settings for gift certificates, merchandise sales, and education reservations.
  • Manage ticketing-related web integrations to deliver accurate, seamless patron purchase flows.
  • Coordinate with Marketing on dynamic pricing strategies and adjustments.
  • Coordinate pre-sales, including waiting rooms and platform messaging.
  • Set up and manage patron journeys in the ticketing delivery platform for SMS and email communications.
  • Provide training and support across the organization on new ticketing features, updates, and workflows.
  • Troubleshoot ticketing and reconciliation-related issues on behalf of Patron Services, Development, and Finance.
  • Develop and execute testing processes for all ticketing builds, pricing updates, and web integrations.
  • Monitor ticketing data to identify sales trends, purchase patterns, and opportunities for optimizing the patron experience.
  • Serve as the primary liaison between Marketing, Patron Services, Finance, and technical vendors for ticketing operations.
  • Experience with Tessitura or similar ticketing systems, including season build processes, pricing, and inventory management.
  • Familiarity with web-based ticketing integrations (e.g., TNEW) and digital purchase flow optimization.
  • Basic knowledge of SQL and Microsoft SQL Server Management Studio for database-related tasks.
  • Proficiency in Microsoft Office and Adobe Acrobat.
  • Strong analytical skills with the ability to interpret sales data and apply insights to improve the patron experience.
  • Excellent organizational and project management skills; ability to handle multiple priorities and meet deadlines.
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