Thought Leader Liaison LEAD Nephrology

Biogen•Cambridge, MA

2d•$208,000 - $286,000

About The Position

About This Role The National Director will help to develop, maintain, and execute a US thought-leadership engagement plan and professional education program for a late-stage Nephrology asset, starting with post-transplant Antibody Mediated Rejection (AMR) and Microvasculature Inflammation (MVI), over time progressing to include IgA Nephropathy and other renal conditions as the asset continues to develop, We are seeking an individual who can establish and execute a strategy to engage Thought Leaders, develop advocacy, capture market insights, and liaise with marketing on key initiatives. Starting off in an individual capacity, the role will evolve to oversee a team of Thought Leader Liaisons (TLLs). This role will report to the US Nephrology Marketing Lead and be a core part of the Nephrology Marketing Leadership as well as the US Launch Operating Team. The individual will work closely with their marketing and insights colleagues as well as sales, family access, medical, and commercial operations to drive alignment of strategic priorities, manage resources, and track outcomes. This is a highly visible role with significant interactions with Sr Leadership and will require strong organizational and leadership skills, along with superior scientific/technical acumen and a demonstrated ability to discuss and relate complex scientific concepts to medical experts. What You’ll Do Work with team to identify, map, and maintain list of current and emerging thought leaders in the US. Build lasting and meaningful relationships with key medical experts Develop and lead execution of Medical Expert Engagement plan, inclusive of senior leadership interactions Ensure strong alignment and collaboration with key cross-functional stakeholders such as US Medical, Global Commercial and Medical, Market Access, and Customer Market Insights Establish, measure, and adjust appropriate key performance indicators for ensuring quality customer engagements Lead and/or direct the development of national and regional professional education programs Develop plan for a speaker’s bureau, recruit most qualified and impactful speakers and ensure they are all appropriately trained on key clinical data and slide content Work closely with team to identify appropriate key medical experts for various initiatives, e.g., online social media opportunities (e.g., Facebook Live), national broadcasts, international speaking engagements, round tables, congress symposia, advisory boards, internal events, etc. Partner with marketing leaders in the development of ad board and promotional slide decks to drive education and awareness of latest clinical data Consistently evaluate the team’s roles and responsibilities identifying any opportunities to continuously improve activities based on the current and future market environment and customer needs Who You Are You are a high-impact, hands-on leader who enjoys and has experience establishing and growing relationships with respected medical experts. You have a deep understanding and proven track record of managing though leader engagement and speaker bureaus, ideally in rare or complex specialty conditions. You are a self-starter that can take initiative

Requirements

Bachelor’s degree required; MBA or advanced degree preferred.
10+ years pharmaceutical/biotech experience in customer-facing or strategic commercial roles.
Familiarity and experience with US promotional regulatory guidelines and demonstrated ability to navigate MLR processes
Experience in complex/under-developed therapeutic areas; Transplant, Nephrology or Immunology experience a plus
Experience in designing and driving omnichannel media campaigns including building media plans, analyzing data and insight to drive key choices and defining a crisp 3-year customer engagement strategy
Must exhibit strong leadership skills, ability to perform in fast paced environments and ability to influence without authority.
Strong project and vendor management track record, including resource allocation and fiscal management.
Experience leading and developing direct and matrixed teams to drive high-impact output
Ability to travel up to 25%
Field/customer-facing experience a plus
Valid driver’s license and acceptable driving record per Biogen policy

Responsibilities

Work with team to identify, map, and maintain list of current and emerging thought leaders in the US.
Build lasting and meaningful relationships with key medical experts
Develop and lead execution of Medical Expert Engagement plan, inclusive of senior leadership interactions
Ensure strong alignment and collaboration with key cross-functional stakeholders such as US Medical, Global Commercial and Medical, Market Access, and Customer Market Insights
Establish, measure, and adjust appropriate key performance indicators for ensuring quality customer engagements
Lead and/or direct the development of national and regional professional education programs
Develop plan for a speaker’s bureau, recruit most qualified and impactful speakers and ensure they are all appropriately trained on key clinical data and slide content
Work closely with team to identify appropriate key medical experts for various initiatives, e.g., online social media opportunities (e.g., Facebook Live), national broadcasts, international speaking engagements, round tables, congress symposia, advisory boards, internal events, etc.
Partner with marketing leaders in the development of ad board and promotional slide decks to drive education and awareness of latest clinical data
Consistently evaluate the team’s roles and responsibilities identifying any opportunities to continuously improve activities based on the current and future market environment and customer needs

Benefits

Medical, Dental, Vision, & Life insurances
Fitness & Wellness programs including a fitness reimbursement
Short- and Long-Term Disability insurance
A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
Up to 12 company paid holidays + 3 paid days off for Personal Significance
80 hours of sick time per calendar year
Paid Maternity and Parental Leave benefit
401(k) program participation with company matched contributions
Employee stock purchase plan
Tuition reimbursement of up to $10,000 per calendar year
Employee Resource Groups participation