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At The North Face we dare to lead the world forward through Exploration. We were born to Explore, Disrupt and to Lead. We were born to Love Wild Places and to Spark Curiosity. We believe that exploration is a mindset - both on the mountain and off the mountain - and it infuses everything we do. As a community of explorers, we stay curious about new ideas, places, and people. This role will lead shaping and executing the brand's social media global strategy to build engagement, drive growth, and enhance brand presence across platforms. Oversees content creation and influencer strategy across all social channels in all regions. Owns content and influencer briefing, guidelines for influencer and consumer-generated content. Actively monitors social trends & conversations, identifying opportunities for engagement to advance strategic brand priorities. This role reports to CMO.