Territory Sales Representative

Coke Florida Careers•Marathon, FL

1d•Onsite

About The Position

Coca-Cola Beverages Florida, LLC (Coke Florida) is a family-owned independent Coca-Cola bottler, recognized as the third largest privately-held and sixth largest independent Coca-Cola bottler in the United States. The company sells, markets, manufactures, and distributes over 600 products from The Coca-Cola Company and other partner companies like Monster Beverage Corporation and BODYARMOR. For the fourth consecutive year in 2025, Coke Florida was named a US Best Managed Company by Deloitte Private and The Wall Street Journal, acknowledging their excellence in strategy, execution, corporate culture, and governance/financial performance. Coke Florida is seeking a Territory Sales Representative (TSR) to cover the Florida Keys, specifically between Marathon and Key West. This role involves developing On Premise business through prospecting and acquiring new outlets within the assigned territory, setting up new accounts, and seamlessly transitioning them into the existing routing and replenishment structure. The TSR is also responsible for existing business development, managing customer relationships, and increasing sales by introducing additional brands and packages to the current customer base.

Requirements

Direct Sales experience, commission sales and/or Account Management in a large consumer goods organization
Valid driver's license and driving record within MVR policy guidelines
Must have current vehicle liability insurance
Must have a driving record with no major moving violations in the last three (3) years
Must provide and maintain a personal vehicle for use during employee working hours
High School or GED (General Education Diploma)
At least 1 year of general work experience
Ability to create & conduct sales presentations including ability to overcome objections
Ability to work variable schedule, weekends and holidays required
Frequent lifting of 25+ pounds
Occasional lifting of 50+ pounds, bending, reaching, kneeling, and light merchandising
Ability to stand a minimum of 6 hours during the workday
Ability to walk a minimum of 4 miles during the workday

Nice To Haves

BS/BA degree desired
Must be a true “hunter” with a proven track record acquiring new business and growing the customer base
Proven ability to manage complex customer relationships
On-Premises and Beverage category experience preferred
1+ years previous sales experience preferred
Food/beverage industry experience preferred
Must be 18 years of age or older
Strong attention to detail and follow-up skills
Excellent planning and organization skills
Proficient in computer application skills

Responsibilities

Prospect to secure new, competitive, and non-buying accounts
Evaluate outlet opportunities and qualify outlet opportunities
Propose appropriate brands, packages & equipment to satisfy customer and consumer needs
Generate financial analysis for Customer Marketing Agreements
Determine appropriate sale coverage and replenishment method for on-going account management
Coordinate account set up, initial equipment and product deliveries to ensure customer satisfaction, including follow-up with customer
Focus on Bottler’s market goals and activation initiatives
Track daily, weekly and monthly call activity and performance measurements against assigned goals and expectations
Work with integrated account team to manage key aspects of the business relationship which crosses multiple customers/divisions
Collaborate with team members to ensure a culture of learning and development exists cross- functionally within the Coke Florida organization
Selling products and displays to customers following prescribed sales priorities
Build and maintain profitable customer relationships
Execute and close all sales calls
Sell in incremental displays and equipment placements; sell in of CMA and other contractual agreements to customers
Drives promotional programs and ensures dealer compliance
Review business results with customers
Drives innovation brands into the market via existing customer base
Uses tools and sales process as trained to grow our in-outlet execution
Ensure company assets meet performance requirements and develop a plan of action for those assets generating zero or low volume
Ensure outlets comply with Coca-Cola Beverages Florida standards
Some merchandising and rotation inspection
Resolve customer inquiries, including researching and closing customer service tickets
Transport, replace, and maintain Point of Sale advertising as appropriate for account
Maintain regular and punctual attendance
Work overtime as assigned
Comply with all company policies, procedures, and applicable laws
Identifying and reporting any unsafe working conditions
Comply with dress code or appearance/grooming standards
Work shifts and work schedules as assigned