Territory Sales Representative

Coke Florida Careers•Marathon, FL

1d•Onsite

About The Position

Coca-Cola Beverages Florida, LLC (Coke Florida) is a family-owned independent Coca-Cola bottler that is the third largest privately-held and the sixth largest independent Coca-Cola bottler in the United States. Coke Florida sells, markets, manufactures and distributes over 600 products of The Coca-Cola Company and other partner companies including Monster Beverage Corporation and BODYARMOR. In 2025, for the 4th year in a row, Coke Florida was named as a US Best Managed Company by Deloitte Private and The Wall Street Journal. This program recognizes outstanding U.S. private companies and the achievements of their management teams in four key areas: strategy, ability to execute, corporate culture, and governance/financial performance. As a Coke Florida Territory Sales Representative, you will be responsible for developing On Premise business through prospecting and new outlet acquisition within an assigned territory, setting up new accounts and seamlessly transitioning of outlets to existing routing and replenishment structure. As a TSR, you will be responsible for existing business development and customer relationships. The TSR increases business by selling additional brands and packages within his or her sales territory’s existing customer base.

Requirements

Direct Sales experience, commission sales and/or Account Management in a large consumer goods organization
Valid driver's license and driving record within MVR policy guidelines.
Must have current vehicle liability insurance.
Must have a driving record with no major moving violations in the last three (3) years
Must provide and maintain a personal vehicle for use during employee working hours.
High School or GED (General Education Diploma)
At least 1 year of general work experience.
Ability to create & conduct sales presentations including ability to overcome objections.
Ability to work variable schedule, weekends and holidays required.
Frequent lifting of 25+ pounds.
Occasional lifting of 50+ pounds, bending, reaching, kneeling, and light merchandising.
Ability to stand a minimum of 6 hours during the workday.
Ability to walk a minimum of 4 miles during the workday.
Must be 18 years of age or older.

Nice To Haves

BS/BA degree desired
Must be a true “hunter” with a proven track record acquiring new business and growing the customer base.
Proven ability to manage complex customer relationships.
On-Premises and Beverage category experience preferred
1+ years previous sales experience preferred.
Food/beverage industry experience preferred.
Strong attention to detail and follow-up skills.
Excellent planning and organization skills.
Proficient in computer application skills.

Responsibilities

Prospect to secure new, competitive, and non-buying accounts
Evaluate outlet opportunities and qualify outlet opportunities.
Propose appropriate brands, packages & equipment to satisfy customer and consumer needs.
Generate financial analysis for Customer Marketing Agreements
Determine appropriate sale coverage and replenishment method for on-going account management.
Coordinate account set up, initial equipment and product deliveries to ensure customer satisfaction, including follow-up with customer.
Focus on Bottler’s market goals and activation initiatives.
Track daily, weekly and monthly call activity and performance measurements against assigned goals and expectations.
Work with integrated account team to manage key aspects of the business relationship which crosses multiple customers/divisions.
Collaborate with team members to ensure a culture of learning and development exists cross- functionally within the Coke Florida organization.
Selling products and displays to customers following prescribed sales priorities.
Build and maintain profitable customer relationships.
Execute and close all sales calls.
Sell in incremental displays and equipment placements; sell in of CMA and other contractual agreements to customers.
Drives promotional programs and ensures dealer compliance.
Review business results with customers.
Drives innovation brands into the market via existing customer base.
Uses tools and sales process as trained to grow our in-outlet execution.
Ensure company assets meet performance requirements and develop a plan of action for those assets generating zero or low volume.
Ensure outlets comply with Coca-Cola Beverages Florida standards.
Some merchandising and rotation inspection.
Resolve customer inquiries, including researching and closing customer service tickets.
Transport, replace, and maintain Point of Sale advertising as appropriate for account.
Maintain regular and punctual attendance.
Work overtime as assigned.
Comply with all company policies, procedures, and applicable laws.
Identifying and reporting any unsafe working conditions.
Comply with dress code or appearance/grooming standards.
Work shifts and work schedules as assigned.