About the position
Red Wing Brands of America is seeking a Territory Account Representative to join our Wholesale team. This role will manage a defined set of accounts in territory which includes -- part of Colorado, Wyoming, Montana, Idaho, North Dakota, South Dakota. Candidate must live somewhere within defined territory listed above. This role will primarily focus on managing and nourishing existing client relationships and meeting sales targets through effective defined sales strategies and customer service in the independent sales channel. They will collaborate with internal customers to manage distribution, enhance profitability, and deliver world-class customer service to customers. This role will manage and support a broad territory with diverse, less dense but more established risk profile accounts.
Responsibilities
- Responsible for delivering wholesale revenue, volume and other critical targets for the defined territory by growing both the existing and net new account base.
- Demonstrate and explain product features, benefits, and value proposition to customers for both new and existing products to drive adoption and assortment expansion in alignment with channel strategy, menu of services and customer needs.
- Adhere to a defined Sales Methodology and Benchmarks by negotiating and close sales deals in accordance with company policies.
- Analyze account performance, strategically partner with accounts to solicit and facilitate in-season orders, field in-season customer inquiries and support requests.
- Provide merchant support and resources to account, including merchandising support materials, standards, and in-store support in alignment with channel strategy/Menu of Services.
- Conduct effective in-stores sales and product training clinics for assigned independent retailers.
- Partner with accounts to accelerate the sale of our product through their store by leveraging marketing partnerships and assets, our industrial accounts and activations, and sales incentives as defined by channel.
- Cultivate brand awareness with customers and consumers; tradeshows, consumer shows, in-market training, brand partnerships.
Requirements
- Bachelor's Degree in a related field of study; with a minimum of 3 years’ experience in business, sales or retail management experience.
- Efficient in identifying market trends and accounts needs and reacting to market activity to reach favorable sales goals.
- General knowledge of procedural and technical product knowledge to identify products that meet customer needs.
- Ability to develop and maintain a solid understanding of the Standard Industrial Classification (SIC) system.
- Acquire a comprehensive grasp of RWS products and integrate this knowledge with SIC insights to support and drive market initiatives.
- Ability to learn retail financials and apply general retail MAP (Minimum Advertised Price) knowledge.
- Gain proficiency in retail financial metrics to make informed decisions and recommendations.
- Adapt to and learn local market demands to tailor strategies and solutions effectively.
- Cultivate a general awareness of cultural factors that may influence market behavior and customer interactions.
- Ability to consume and interpret internal analytical data to inform strategic decisions and improve performance.
- Strong relationship and communication building skills to build rapport, and the ability to collaborate cross-functionally.
Nice-to-haves
- Footwear experience is a plus.
Benefits
- The targeted hiring range for this full-time position is $80,200 - $108,300 depending on qualifications.
- Opportunities for advancement within the salary range.
