Tenant Marketing & Partnerships Lead

Asurint • Cleveland, OH

141d

About The Position

At Asurint, we’re building a leading information-based technology company in Cleveland, Ohio. Asurint is on a mission to help our customers succeed by bringing innovation, flexibility and personal ownership to background screening – all while addressing the changing regulatory landscape. We measure our efforts by the success our customers enjoy and the positive onboarding experience of their employees. We are succeeding because they succeed. The Tenant Marketing & Partnerships Lead is responsible for driving growth within Asurint’s tenant screening business through strategic marketing initiatives, content, lead generation, and partnership development. This individual serves as a subject matter expert in B2B marketing, while acting as an industry thought leader. The role has a direct and measurable impact on revenue growth by creating and executing strategies that increase brand awareness, drive qualified leads, and foster mutually beneficial partnerships.

Requirements

• Experience with B2B partnerships, lead generation, and marketing of regulated industry products/services is required.
• Strong understanding of compliance (FCRA, housing law) is required.
• Excellent written and verbal communication skills and the ability to translate technical concepts into clear, impactful messaging is required.
• Knowledge of Pardot campaign functionality is preferred.
• Experience with the legal/court system is preferred.
• Experience with background screening is preferred.
• Proficiency in MS Office (Outlook, Excel, Word) or similar software is required.
• Relevant business management systems such as general ledger, HRIS, CRM, etc. is preferred.
• Salesforce is required.
• Education: Bachelor’s degree in a related field or equivalent experience is required.
• Certifications or licensure: If you do any work-related driving while at Asurint, a driver’s license and ability to maintain a driving record that is satisfactory to the company’s liability insurance carrier is required.
• Years of tenant screening, background check or proptech experience: 5 to 7 years is required.
• Years of experience supervising: None.

Nice To Haves

• Knowledge of Pardot campaign functionality.
• Experience with the legal/court system.
• Experience with background screening.

Responsibilities

• Researches property management market and tenant industry to identify timely and relevant topics, ensuring all content is pertinent, engaging, and aligned with prospect needs.
• Creates compelling tenant-focused content (including case studies, webinars, email campaigns, etc.) anchored in regulatory expertise pertaining to the FCRA and housing laws.
• Serves as an internal and external expert and thought leader on tenant screening to educate partners and internal teams.
• Identifies opportunities, builds and manages relationships with property management software providers and real estate tech platforms to generate sales leads and co-branded campaigns.
• Represents Asurint at industry events.
• Joins sales and client calls as needed to help advance discussions and build relationships.
• Works collaboratively with Marketing, Sales, and Product teams to stay informed on company strategy and activities and provides input as needed.
• Maintains positive, strategic relationships with existing marketing and product channel partner counterparts.
• Stays up to date on Asurint product releases, processes, demos, integrations, and other relevant changes.
• Travels as needed to attend meetings, conferences, and other events.
• Other duties as required.

Benefits

• Medical, dental and vision effective first day of employment
• 401(k) with employer match
• Paid time off
• 10 company-paid holidays
• Employee Assistance Program
• Wellness Program
• Paid Bereavement
• Pet Bereavement
• Pet Insurance
• Volunteer time off
• Telecommuting Stipend
• Professional development programs
• Short-term disability
• Company-paid long-term disability
• Company-paid life insurance
• Flexible spending/health savings accounts
• Employee referral bonus

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 101-250 employees