Temporary Senior Manager, Brand Marketing (Lifestyle)

Brooks Running-posted 3 days ago
$70 - $87/Yr
Full-time • Senior
Hybrid • Seattle, WA
501-1,000 employees
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As Temporary Senior Manager, Brand Marketing, Lifestyle, you will lead global brand marketing for our Lifestyle category. This role is pivotal in shaping how our brand shows up around the world—bringing the brand's performance-born heritage into everyday life through culturally resonant storytelling, breakthrough seasonal campaigns and thoughtful regional guidance. This role is responsible for shaping the global Lifestyle marketing calendar, crafting compelling content strategies for global campaigns, and ensuring seamless deployment across regions. As a key leader on the Brand Marketing team, you will also be responsible for mentoring and inspiring your team to deliver breakthrough work while fostering strong collaborations across functions and regions.

  • Develop and manage annual global marketing calendar for Lifestyle category, aligning product launches, brand moments, and seasonal storytelling.
  • Define and drive the global content strategy for Lifestyle marketing campaigns, ensuring content is aligned to story objectives and that the content is authentic, engaging, and adaptable across regions and channels.
  • Develop strategic briefs for creative teams that reflect global Brand and Lifestyle category positioning, ensuring creative output aligns with campaign objectives and resonates globally.
  • Oversee the development of comprehensive go-to-market toolkits—including messaging, assets, activation guides—to support regional execution and ensure brand consistency.
  • Partner with Product, Creative and Regional Marketing teams to ensure alignment and integration across all touchpoints.
  • Support brand collaborations, influencer initiatives, and co-branded campaigns that align with Lifestyle positioning.
  • Lead team's definition of KPIs for global Lifestyle campaigns in alignment with Global Brand goals and strategies, partnering with Marketing Operations to monitor performance across channels and synthesize learnings into actionable insights for future planning.
  • Develop, own and manage the Lifestyle marketing budget, including planning and execution of expenses.
  • Lead, coach, and develop a team of marketers responsible for campaign planning, content creation, and regional enablement.
  • Provide opportunities and feedback to team members to build their skill sets and stretch opportunities for them to grow their career.
  • Bachelor's degree in Marketing or related field or equivalent combination of experience
  • 10+ years of experience in marketing, PR or communications
  • 5+ years management experience preferred including hiring, effectively directing the work of staff, coaching, development and managing performance
  • Experience managing budgets
  • Excellent verbal and written communication skills, demonstrating effective listening through concise, clear verbal and written communication
  • Creative self-starter with ability to adapt and thrive in a fast-paced environment
  • Excellent interpersonal skills that inspire and build trust resulting in effective working relationships across the company and with external partners
  • Keen attention to detail in planning, organization and execution of tasks, while still seeing the big picture and understanding how all the pieces fit together and affect one another
  • Ability to anticipate how a decision made can affect our customers, our partners, our products or other departments' operations and/or morale; “connecting the dots”
  • Demonstration of innovation and initiative - always looking at improving our products and processes while also displaying a willingness to dive into the details and help wherever necessary
  • Embraces and lives the Brooks values!
  • Benefits - Including medical, dental, vision, HSA and employer contribution, FSA, family & fertility assistance, 401K Savings Plan and match, employee assistance program, and transportation assistance.
  • Perks - Including product discounts, employee recognition, and fitness discounts.
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