Temporary Director, Connected Commerce

Omnicom Media US OMD•New York, NY

20h•Hybrid

About The Position

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections. As the Temporary Director of Commerce, you are an absolute Retail Rockstar thriving in the fast-moving, demanding environment that is media strategy, planning and activation. You love agency account management and establishing strong trusting relationships with clients, retail partners, and internal stakeholders. You are not afraid to have a strong POV or to challenge legacy ways of working. You are open to receiving and giving feedback across teams as we constantly iterate to identify the best, most effective and efficient ways of working and process.

Responsibilities

Coordinate closely with Integrated Planning, eCommerce (Flywheel), and Digital Activation teams to ensure seamless integration of brand and eCommerce media strategies
Support IAT strategic planning deliverables by embedding eCommerce thinking across audience, communications, and holistic strategic approaches
Collaborate with Planning Leadership to integrate retail media inputs, including JBP commitments, distribution priorities, key retailers, category insights, and KPIs
Incorporate eCommerce considerations into growth audience development, insights, and targeting as part of a unified audience framework
Drive connectivity and visibility between brand media initiatives (e.g., launches, high‑impact placements, special activations, new creative) and eCommerce media moments (e.g., retailer tentpoles, product launches)
Define and implement ways of working that strengthen integration between upper‑ and lower‑funnel media strategies
Champion full‑funnel connectivity by establishing best practices and leading education across internal teams
Partner with retailer partners to identify and activate opportunities across the full funnel
Lead the development of full‑funnel media approaches with key retail partners
Collaborate with Flywheel to develop Retail “Big Ideas” as part of the annual planning process
Lead paid social planning consultation for retailer social media campaigns
Audit retailer social media capabilities and identify high‑impact opportunities aligned to client goals
Provide strategic guidance on retailer‑specific social platforms and formats
Attend key retailer meetings, joint business planning sessions, and QBRs
Support the development of eCommerce briefing frameworks and tactical planning templates
In partnership with the EUNA eCommerce team, share industry‑led POVs and thought leadership on commerce advancements, platforms, and strategic partnerships
Collaborate with OMD Marketing Science and Flywheel teams to advance full‑funnel reporting, measurement frameworks, and learning agendas
Partner with the OMG Center of Excellence to identify and activate new technology integrations and omni‑channel use cases that deliver incremental business value